1. Product Video Making Tip #4
1.1. Filming
1.1.1. Raising Shot:
1.1.1.1. For the raising shot of the product I used my camera slider tiled sideways on my tripod.
1.1.2. Moving in and out:
1.1.2.1. If you don’t have a turntable or a camera slider you can still get some nice “dolly” shots using just your tripod by rocking backwards and forwards on just two of the tripod legs.
1.1.3. Adding movement:
1.1.3.1. I used four tricks for adding movement to my product video.
1.1.3.2. Adding movement to your shot brings life to your product video and can help you to show off the specific features of your product.
1.1.4. Rotating Shot:
1.1.4.1. For the rotating product shot I used a “lazy susan” or a “cake turner” to spin my product around in the shot. This trick is very easy to use and can be very effective.
1.1.5. Panning:
1.1.5.1. I also got some nice camera panning movements by slowly rotating the tripod head. It is much easier to get a smooth pan if you have a “fluid” tripod head which is specifically designed for these types of movements.
1.1.6. Show off what your product can do:
1.1.6.1. Don’t forget to show off what your product can do. Seeing your product in action can help potential customers validate their purchase decision.
2. Product Demo Video Making Tip #5
2.1. Editing your product demo video
2.1.1. “Cut the fat… But don’t hold back”
2.1.2. The video I showed in my demo was actually only a small part of the product demo video that I created.
2.1.3. I always encourage people to cut out as much unnecessary shots. However, don’t hold back from selling and explaining your product.
2.1.4. Serious customers will listen to every word you have to say because your product/solution is valuable to them.
2.1.5. I use Final Cut Pro X to edit my videos.
2.1.6. However, there are free programs that come ready with your Mac or Windows computer that will work fine for doing a basic edit or your product demo video.
2.1.7. Windows Movie Maker – Windows
2.1.8. iMovie – Mac
3. Product Video Making Tip #1
3.1. Find a location that will compliment your product
3.1.1. In film it is said that your setting is your most important character.
3.1.2. Where you choose to film your product video will subconsciously say a lot about your product…
3.1.3. Take some time thinking about where to film your video and what your location will say about your product.
3.1.4. If you have a golf product then head out to a golf course or if you have a kitchen appliance shoot in a kitchen.
3.1.5. Choosing where to film is one of the easiest ways to make your product video look more professional.
3.1.6. It costs you nothing and yet it will have a big impact on the final look and feel of your product video.
4. Product Video Making Tip #2
4.1. Use the correct settings on your camera
4.1.1. Frame Rate for Slow Motion Shots
4.1.2. Set your shutter speed at least double your frame rate
4.1.3. Set your white balance
4.1.4. Keep your ISO low
5. Product Video Making Tip #3
5.1. Set up your lighting to suit your product
5.1.1. Lighting can help to tell the story of our product.
5.1.2. How you choose to light your scene will subconsciously convey a message about your product. For example:
5.1.3. Here is a short teaser promotional video that uses light brilliantly to make the product look rugged, adventurous and mysterious…
5.1.4. Similarly I wanted my shots to seem a bit more gritty and rugged to suit the branding of the tool I was promoting.
5.1.5. I used two light boxes to light my product and a third light shining up against the rear backdrop to create a slight gradient look to increase the depth of the shot.
5.1.6. If filming outside be careful of harsh sunlight. Sometimes on very bright sunny days it is best to film in the shade to get s cleaner softer light.