1. iPad
1.1. high customer satisfaction ratings
1.2. showing up everywhere
1.2.1. schools
1.2.2. universities
1.2.3. airplane cockpits
1.2.4. hospitals
1.2.5. etc.
1.3. 75% market share in US
2. iOS
2.1. #1 mobile OS
2.1.1. over 250.000.000 IOS devices sold
2.1.2. 43% of market
2.2. App Store
2.2.1. 3.000.000.000 paid out to developers
2.2.2. 18.000.000.000 downloads
2.3. new Cards app
2.3.1. design and order greeting cards
2.3.1.1. Apple will print and mail your greeting cards
2.3.2. app = free
2.3.2.1. starting October 12th
2.3.2.2. cards are
2.3.2.2.1. $2.99 mailed in the US
2.3.2.2.2. $4.99 anywhere else in the world
2.4. iOS 5 recap
2.4.1. Notfifications Center
2.4.2. iMessage
2.4.3. Reminders
2.4.4. Twitter integration
2.4.5. Newsstand
2.4.6. Camera app
2.4.6.1. lock-screen bypass
2.4.6.2. volume shutter
2.4.7. app improvements
2.4.7.1. Game Center
2.4.7.1.1. 67.000.000 users
2.4.7.2. Safari
2.4.7.3. Mail
2.4.8. PC Free
2.4.9. launches october 12th
3. iCloud
3.1. iTunes in the cloud
3.1.1. Re-downloading purchased tracks
3.2. Photo Stream
3.3. Documents in the cloud
3.4. new Find My Friends app
3.4.1. privacy controls
3.4.2. time-limited sharing
3.5. iTunes Match
3.5.1. Scan and match entire library to iTunes catalog
3.5.2. Create and edit playlists
3.5.2.1. updated across devices
3.5.3. $24.99 per year
3.6. launch dates
3.6.1. iCloud
3.6.1.1. October 12th
3.6.2. iTunes Match
3.6.2.1. end of October in US
4. iPod
4.1. iPod Nano update
4.1.1. Big icons
4.1.1.1. Swipe between them
4.1.2. improved Fitness tools
4.1.2.1. tracks walks & runs out-ot-the-box
4.1.3. 16 new clock faces
4.1.4. pricing
4.1.4.1. $129 for 8GB
4.1.4.2. $149 for 16GB
4.1.5. available today
4.2. iPod Touch update
4.2.1. will run iOS 5
4.2.2. now available in black and white
4.2.3. pricing
4.2.3.1. $199 8GB
4.2.3.2. $299 32GB
4.2.3.3. $399 64GB
4.2.4. available October 12th
4.3. iPod Shuffle
4.3.1. stil sticking around
4.3.2. $49 2GB
5. background
5.1. based on tweets by @MacRumorsLive
5.2. from Apple's iPhone event
5.2.1. October 4th
6. retail stores
6.1. Shanghai
6.1.1. 100,000 visitors on opening weekdnd
6.2. Hong Kong
6.2.1. biggest opening day Mac sales
6.3. currenty
6.3.1. 6 Chinese stores
6.3.2. 357 stores in total
6.3.3. 11 countries
7. Mac OS X Lion
7.1. 6 million copies sold
7.1.1. up 80% over Snow Leopard
7.2. 2 weeks to reach 10% of installed Macs
7.2.1. Windows 7 took 20 weeks to reach equivalent
8. Music
8.1. >70 market share for long time
8.2. iPod
8.2.1. 78% market share
8.2.2. >300 million sold
8.3. iTiunes Store
8.3.1. 20.000.000 tracks
8.3.2. 16.000.000.000 downloads
9. iPhone
9.1. 125% year-over-year growth
9.2. iPhone 4
9.2.1. responsible for over half of iPhone sales ever
9.2.2. #1 smartphone in the world
9.2.3. pricing
9.2.3.1. $99 8GB
9.3. iPhone 4S
9.3.1. "outside the same, inside all different"
9.3.2. A5 chip inside
9.3.2.1. dual core
9.3.2.2. graphics up to 7x faster than iPhone 4
9.3.3. battery
9.3.3.1. 8 hours of 3G talk time
9.3.3.2. 6 hours 3G browsing
9.3.4. wireless system updated
9.3.4.1. stainless steel band with 2 antennas
9.3.4.1.1. switch intelligently between them
9.3.4.2. data speed
9.3.4.2.1. 2x as fast
9.3.5. new camera system
9.3.5.1. iPhone 4 is top camera on Flickr
9.3.5.1.1. Apple wanted iPhone 4S to be better than point and shoot
9.3.5.2. 8 megapixels
9.3.5.2.1. 3264x2448
9.3.5.3. Backside illuminated sensor
9.3.5.4. 73% more light per pixel than iPhone 4
9.3.5.5. 33% faster capture
9.3.5.6. Hybrid IR filter
9.3.5.7. Face detection
9.3.5.8. Better white balance
9.3.5.9. fast photos
9.3.5.9.1. Time to first photo: 1.1 second
9.3.5.9.2. Half a second for next shot.
9.3.5.10. video
9.3.5.10.1. 1080p HD video recording
9.3.5.10.2. video image stabilization
9.3.5.10.3. noise reduction
9.3.6. AirPlay mirroring
9.3.6.1. gaming on the TV screen
9.3.6.2. wired or wireless
9.3.7. Siri
9.3.7.1. "Your intelligent assistant that helps you get things done just by asking"
9.3.7.2. Lots of examples
9.3.7.2.1. sending text messages
9.3.7.2.2. setting calendar appointments
9.3.7.2.3. geofence reminders
9.3.7.3. search
9.3.7.3.1. Wikipedia
9.3.7.3.2. Wolfram Aplha
9.3.7.4. dictation from any keyboard input
9.3.7.5. iPhone 4S only
9.3.8. pricing
9.3.8.1. $199 16GB
9.3.8.2. $299 32GB
9.3.8.3. $399 64 GB
9.3.8.4. all with 2-year contract
9.3.8.5. black and white versions of course
9.3.9. launch dates
9.3.9.1. 7 Oct
9.3.9.1.1. pre-orders
9.3.9.2. 14 Oct
9.3.9.2.1. US
9.3.9.2.2. Canada
9.3.9.2.3. France
9.3.9.2.4. UK
9.3.9.2.5. Germany
9.3.9.2.6. Japan
9.3.9.3. 28 Oct
9.3.9.3.1. 22 more countries
9.3.9.4. end of year
9.3.9.4.1. total of 70 countries
9.4. iPhone 3GS
9.4.1. pricing
9.4.1.1. $49 8GB