Alte Menschen in der Werbung
by Stephanie Angerer
1. Best Ager
2. Junge Alte
3. Uhus (Unterhundertjährige)
4. Wollies (well income old leasure People)
5. goldenes Marktsegment
6. Selpies (second life People)
7. Master consumers
8. Recycled teenagers
9. Grumpies (grown up mature peple)
10. die freie Generation
