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4. Business Planning Webinar 6 Aug 19 Garden Retreats Marketing Vision 2019: We see a set of mark...

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Graham Hughes

Biggerplate Webinar - Business Planning - (4 of 4) 1-3-5 Department Plan

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4. Business Planning Webinar 6 Aug 19 Garden Retreats Marketing Vision 2019: We see a set of marketing campaigns that are seen and heard by executives with one acre gardens who desire the experience our Garden Retreats enable by Mind Map: 4. Business Planning Webinar 6 Aug 19 Garden Retreats Marketing Vision 2019: We see a set of marketing campaigns that are seen and heard by executives with one acre gardens who desire the experience our Garden Retreats enable

1. Identify and quantify target market

1.1. Identify how many 1 acre gardens in UK

1.2. Identify how many UK based executive owners

1.3. Identify how many are members of garden type related organisations, RHS, National Trust, National Garden Scheme, etc

1.4. Identify competitors

1.4.1. Potential competitor?

1.5. Goal 5

2. Establish CRM system to manage leads through to sales

3. Establish key communication channels AND messages to engage executives