1. Events
1.1. Attend business seminars
1.2. participate in networking meet ups
1.3. Volunteer in non-profit events
1.4. host events for customers
1.5. Sponsor community events
2. Promotion
2.1. Social Media
2.1.1. Build Instagram network
2.1.2. More facebook posts
2.1.3. Twitter audience
2.1.4. Create LinkedIn
2.2. More group deals
2.2.1. holiday packages
2.2.2. birthday deals
2.3. Advertise
2.3.1. Increase Hotel affiliations
2.3.2. Magazine presence
3. Objectives
3.1. Increase community presence
3.2. Increase sales
3.3. less employee turnover
3.4. Accessible parking
3.5. Build customer loyalty
3.6. expand services
4. Email Marketing
4.1. months email newsletters
4.2. Segmented Campaigns
4.3. sales pipeline email
5. People
5.1. Customers
5.1.1. loyalty programs
5.1.2. review incentives
5.1.3. referral benefits?
5.2. Employees
5.2.1. sales incentives
5.2.2. team building initatives
5.2.3. performance incentives
5.3. Community
5.3.1. Strategic partnerships
5.3.2. community involvement
6. Competition
6.1. Who?
6.1.1. Scandinave Spa
6.1.1.1. #1 Competiitor
6.1.2. Strøm Spa Nordique
6.1.2.1. #2 competitor
6.2. Performance?
6.2.1. loyal customers
6.2.2. loyalty program
6.2.3. parking lot
6.3. Flaws
6.3.1. Far away
6.3.2. inflexible hours
6.3.3. expensive
7. Search
7.1. Search engine Optimization
7.1.1. web content production
7.1.2. frequent website updates
7.1.3. blogging and link bait
7.1.4. keyword search
7.2. Local Search Marketing
7.2.1. business listing directories
7.2.2. optimize google places
7.2.3. manage online reviews