10 Things Every Designer Should Know About People Susan

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10 Things Every Designer Should Know About People Susan by Mind Map: 10 Things Every Designer Should Know About People Susan

1. Dunbars Number

1.1. What is the normal size of a social community?

1.2. ~148 is the normal community size for strong ties

1.3. Clean font: 8 minutes to do task

2. by Susan Weinschenk

2.1. Reads research papers for Fun

2.2. Wrote a couple books

2.3. Presented at each IUE (7 years)

2.4. @thebrainlady

2.5. President of the User Experience Institute

2.6. Debuts new ideas/topics at #iue2011

3. 10. People only pay attention to what they really need to pay attention to

3.1. Which is the real penny?

3.2. How many times have we seen a penny?

3.3. We are unsure which is the real penny

3.4. l

3.5. 40 million sensory inputs every moment

4. 9. Speakers and Listeners brains sync up

4.1. The pattern of what's active in your brain is a second or two behind the speaker

4.2. Adam Ostrow: After your final status update

4.3. Syncing doesn't require vision

4.4. What does this have to do with web design?

4.4.1. Video seems very important

4.4.2. When reading your brain is not syncing

4.4.3. Syncing means communication is deeper

4.4.4. Video/Audio is more compelling than text

4.4.5. Messages are remembered longer

4.5. Video testimonials

4.5.1. Great for advertising

4.5.2. Could be great for feedback to execs

5. 8. There are weak ties and string ties between people

5.1. Strong Ties

5.1.1. I can name these people

5.1.2. I know their relationship to me

5.1.3. I know their relationship to each other

5.1.4. I am in physical proximity

5.1.5. Social media? Can there be strong ties?

5.2. Weak Ties

5.2.1. Weak sounds bad, but it's not.

5.2.2. Can have communities larger than 150

5.2.3. it's a different kind of relationship

5.3. The things you do to build community will be different if you are building a weak or strong tie community

5.4. Google+ allows you to create strong or weak tie relationships

5.5. Does the technology people use change this?

5.5.1. WoW

5.5.2. Facebook

5.5.3. Online games

6. 7. The Fusiform Facial Area Makes Us Pay Attention to Faces

6.1. The FFA is part of the brain

6.2. only function is facial recognition

6.3. This is a huge part of our brain

6.4. Websites with faces are noticed

6.5. Eye direction of photo is where your eyes will go

6.6. What about things that look like faces?

7. 6. Your brain reacts different depending on the people you know

7.1. It's about the relationship

7.2. Celebrity endorsements are different than personal endorsements

8. 5. People use peripheral vision more than central to understand a scene

8.1. Larson, Adam, and Loschky Journal of Vision, 9 10:6

8.2. People can't answer direct questions about peripherial items

8.3. But they do take it in if you ask a general question

8.4. It is subconsciously assimilated

8.5. This may be a weakness in eye tracking

8.5.1. It only follows central vision

8.5.2. Just because someone *sees* something it doesn't mean they notice it

9. 4. Hard to read fonts == Hard Task

9.1. Song H & Schwarz Processing Fluency Affects Effort Prediction and Motivation

9.2. Same task, different fonts.

9.3. Hard to read font: 15 minutes to do task

9.3.1. sdfasdf

9.3.2. asdfsadf

9.4. Clean font: 8 minutes to do task

9.5. Small fonts suck

10. 3. People can only remember 3~4 items

10.1. 7 +- 2 is urban legend

10.2. It was an idea and opinion not backed by research

10.3. Baddeley Psychological Review, 101 353-356

10.4. Don't have huge lists!

11. 2. People reconstruct memories each time they remember them

11.1. Loftus, Elizabeth & Palmer J Journal of Verbal Learning, Issue 13 pages 585-589

11.2. When they changed the wording answers change

11.3. Memories we have are not real.

11.4. They play like real videos

11.5. but every time you remember something it changes slightly

11.6. On 9/12/2001

11.6.1. write down everytihing you remember

11.6.2. 6 months later asked to recall

11.6.3. read what they had written

11.6.4. 70% of the peoples stories didn't match

11.7. When people analyze something it makes them like it less

12. 1. People expect technology to follow human to human rules

12.1. Make sense!

12.2. don't use gibberish

12.3. if you wouldn't say it, don't use it for messaging

12.4. Don't talk down

12.4.1. who is paying attention to content?

12.5. be flexible

12.5.1. Don't limit content because your code sucks.

13. Intellectuals Solve Problems, but geniuses prevent them - Einstein

14. asdf