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Create a plan for figuring out what, if any, new types of videos we should offer by Mind Map: Create a plan for figuring out what, if any, new types of videos we should offer
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Create a plan for figuring out what, if any, new types of videos we should offer

Decide whether we want to focus on these new types of videos, or just add some

Types of Videos

Battleground

Domination

Dueling

User submitted

Lectures

Webcam video on videos

Get a video from a top name and use editing to create very professional videos

How do we do it

Create sample videos for each type

Research similiar markets

Talk with non members

Three videos of different types

Put the new types of videos on youtube

points to identify

Videos we need made

Domination Videos

Video where someone says EVERY SINGLE THING that they are doing, annoyingly.

A lot of sample videos broken up into 3 or 4 minute chunks

How we get feedback

Ads to get new people to come look at videos

We can also give out the "watch a video and give us feedback links" in game

Get people from battlegrounds to talk with us in person

Be careful about

get feedback from cities and other more random places

Use ads or ingame to say we are doing market research for world of warcraft and are incentivizing any feedback we get.

Important things to keep track of for feedback

Need demographics to make sure we are getting quazi randmo

targets

100 interviews+

Budget of 2k

Interviews have to be recorded

Incentives

$10 in pet per interview

$10 per interview for paypal

1/100 chance to win a ipad, or ipod, or whatever