New Car Sales Profitability

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New Car Sales Profitability by Mind Map: New Car Sales Profitability

1. Stock

1.1. Floorplan

1.1.1. Stock swapping relevant inventory

1.2. Aged inventory

1.2.1. Identify and promote

1.3. Demo matrix model

1.4. Ordering the appropriate model mix

2. Trade-ins

2.1. Walk drive appraisal

2.2. Appropriate pricing

3. Service

3.1. Prospecting

3.1.1. Sales staff to walk the service workshop looking for vehicles that may be suitable for stock. Contact customer, offering appraisal and change over.

3.2. Service plans

3.2.1. Service advisor to offer service plan while customer is in for first service

3.3. CSI

3.3.1. Service advisor to remind customer that survey will be emailed following service

3.4. Capped-price servicing

4. Overheads

4.1. Selling from stock on hand

4.2. Floorplan

4.3. Staffing

5. Staff

5.1. Culture

5.2. Team building

5.3. Accountability

5.4. Product and sales training

5.5. Having the right staff

5.6. Commissions and incentives

6. Customers

6.1. Retention & prospecting

6.1.1. Ensuring customers are contacted at the appropriate time

6.1.2. Roadshow/Drive day invites

6.2. Target fleet

6.3. Appropriate marketing

6.3.1. Tapping into dealership database

7. F & I

7.1. Agility

7.1.1. Early contact

7.1.2. Prepare appraisal for next vehicle

7.1.3. Prepare repayments with BMs

7.2. Early intro

7.3. Insurance

8. CTE

8.1. Maximise all possible KPAs

8.2. Monitor weekly performance & bonuses where applicable

9. Other dealers

9.1. Point of difference

9.2. USP

9.3. Price

9.4. Stock

10. After - market

10.1. Window tint

10.2. Protection package

10.3. Accessories