Website Content Strategy

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Website Content Strategy by Mind Map: Website Content Strategy

1. Process

1.1. Discover

1.1.1. Education: Content 101

1.1.1.1. Assign roles

1.1.1.1.1. Creation

1.1.1.1.2. Editing

1.1.1.1.3. Aggregation

1.1.2. Discover

1.1.2.1. Creative brief

1.1.2.1.1. Brand

1.1.2.2. Business Goals S.W.O.T Analysis

1.1.2.3. Audience Analysis

1.2. Plan

1.3. Create

1.4. Market

1.5. Nurture

2. Packages

2.1. Content Assessment

2.1.1. Content Strategy Discovery

2.1.2. Content Marketing

2.1.3. Content Campaigns

2.1.4. Analytics

2.1.4.1. ROE

2.1.4.2. Usability testing, A/B Testing

2.1.4.3. Reporting

2.1.4.4. Metrics

2.2. Content Marketing Strategy

2.2.1. Content Page Design

2.2.1.1. Copywriting

2.2.1.1.1. Write New Copy

2.2.1.1.2. Edit Current Copy, Fill in Gaps

2.2.1.2. Structure & Styling

2.2.1.3. Visuals

2.2.1.3.1. Data visualization

2.2.1.3.2. Photography styling & placement

2.2.2. Channels

2.2.2.1. Email Marketing

2.2.2.2. Advertising

2.2.2.3. Social networking

2.2.3. Schedule

2.3. Content Campaign

2.3.1. Packaging

2.3.1.1. Video

2.3.1.2. eBook

2.3.1.3. Multimedia

2.3.1.4. Photo Stories

2.3.1.5. Infographics

2.3.1.6. Presentations

2.3.1.7. Screencasts

2.3.1.8. Emergency kit - John

2.3.1.9. Social media landing page

2.3.1.10. Gaming / QR Code

2.3.2. Campaign Series