B207 Block 1

Mind map for B207 Block 1 TMA01

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B207 Block 1 by Mind Map: B207 Block 1

1. Four Phases of Design Process

1.1. Discover

1.2. Define

1.3. Develop

1.4. Deliver

2. Design Thinking

2.1. Reframe Ideas

2.2. Understand User

2.3. No idea is too wild

2.4. Collaborate

2.5. Test Ideas

2.6. See Bigger Picture

3. Design Process

3.1. Concept Generation

3.2. Concept Screening

3.3. Preliminary Design

3.4. Evolution and Improvement

3.5. Prototyping and Final Design

4. New

4.1. Crowdfunding

4.2. Peer-To-Peer Lending

4.3. Micro-Finance

5. Traditional

5.1. Retained Earnings

5.2. Debt Factoring

5.3. Bank Facilities

5.4. Bank Overdrafts

5.5. Working Capital Management

5.6. Leasing

5.7. Venture Capital

6. Strategy

6.1. Performance Objectives

6.1.1. Quality

6.1.2. Speed

6.1.3. Flexibility

6.1.4. Sustainability

6.1.5. Dependability

6.1.6. Cost

7. Marketing Process

7.1. Formulation of The Offering

7.2. Mission, Vision and Values

7.3. Implementation, Monitoring and Evaluation

7.4. Strategy Selection

7.5. Analysis of The Market

8. Focusing an Offering

8.1. Markets

8.1.1. Consumers or organisations, who need to purchase products in a product class

8.2. Segmentation

8.2.1. Demographic

8.2.1.1. Psycho-graphic

8.2.2. Geographic

8.2.3. Behavioural

8.3. Targeting

8.3.1. Targeting Strategies

8.3.1.1. Undifferentiated

8.3.1.2. Differentiated

8.3.1.3. Concentrated

8.3.1.4. Customised

8.4. Positioning

8.4.1. Factors of Successful Positioning

8.4.1.1. Clarity

8.4.1.2. Consistency

8.4.1.3. Credibility

8.4.1.4. Competitiveness

9. Marketing Research

9.1. Process

9.1.1. Research Planning

9.1.1.1. Exploratory Research

9.1.2. Refining The Research Design

9.1.3. Main Research Collection

9.1.4. Analysis and Interpretation

9.1.5. Reporting of Findings

10. Marketing Mix

10.1. Product

10.1.1. Types of product

10.1.1.1. convenience

10.1.1.2. Shopping

10.1.1.3. Speciality

10.1.1.4. Unsought

10.2. Place

10.2.1. Distribution Channel

10.2.1.1. Traditional

10.2.1.1.1. Manufacturer

10.2.1.1.2. Wholesaler

10.2.1.1.3. Retailer

10.2.1.1.4. Consumer

10.2.1.2. Vertical Marketing System

10.2.1.2.1. Manufacturer, Wholesaler, Retailer

10.2.1.2.2. Consumer

10.3. Promotion

10.3.1. Communication Techniques

10.3.1.1. Advertising

10.3.1.2. Personal Selling

10.3.1.3. Direct Marketing

10.3.1.4. Digital Marketing

10.3.1.5. Sales Promotion

10.3.1.6. Sponsorship

10.3.1.7. Public Relations

10.4. Pricing

10.4.1. Types of Pricing

10.4.1.1. Cost-Based Pricing

10.4.1.2. Competitor-Based Pricing

10.4.1.3. Customer-Based Pricing

11. Marketing Environment

11.1. Macro-Environment

11.1.1. STEEPLE

11.1.1.1. Social

11.1.1.2. Technological

11.1.1.3. Economic

11.1.1.4. Eviromental

11.1.1.5. Political

11.1.1.6. Legal

11.1.1.7. Ethical

11.2. Micro-Environment

11.2.1. Public

11.2.2. Competitor

11.2.3. Customer

11.2.4. Marketing Intermediaries

11.2.5. Suppliers

12. Marketing

13. Raising Finance

14. External Environment

15. Product and Service Design

16. Operations Strategy

17. Economics

18. Innovation