OKR's

1. Implement LMS platform

1.1. Conduct staff onboarding by LMS team

1.2. Migrate over all 5 certification courses

2. Implement AMS platform

2.1. Evaluate 4 platform options

2.2. Present to Jon / Renee

2.3. Select AMS platform

3. Implement CRM Platform

3.1. Evaluate 5 platforms

3.2. Present to Jon / Renee

4. Launch Intercom chatbot for GHA

4.1. Attain 5 qualified leads through the chatbot sequence

4.2. Engage 100 users through the chatbot sequence

4.3. Increase traffic by 10% from December

4.4. Analyze top 3 keywords and improve search results by 5%

5. Overhaul MTM website

5.1. Launch with 0 major errors

5.2. Launch with <5 minor errors

6. Migrate server to Cloud

6.1. Migrate with 0 data loss

6.2. Inform all team members of cloud server and offer onboarding to anyone who wants it

6.3. Provide 'never never land' data to Renee on two external hard drives

6.4. Ensure private access for Renee and Jon folders

6.5. Ensure private access for Accounting folder for Renee

7. Revive Corporate Wellness Magazine as a business operation

7.1. Close three paid opportunities for sponsorship / ads that produce a minimum of $15,000 in revenue

7.2. Secure five regular contributors with a 6-month editorial calendar for article contributions

7.3. Put out 15 proposals for advertising opportunities in CWM

7.4. Increase time on page from last month by 10%

7.5. Decrease homepage bounce rate from last month by 10%

8. Establish WMTC Abu Dhabi Website

8.1. Establish and link Swoogo to website for registration

8.2. Get 10 free registrations, 3 paid registrations from email marketing blast

8.3. Get 5 free, 1 paid organic registrations

8.4. Get 5 free, 1 paid registrations from ROS banner ads

9. Select EAS platform

9.1. Evaluate 5 platforms

9.2. Present to Jon / Renee

10. Optimize Medical Tourism chatbot

10.1. Engage 100 website visitors

10.2. Attain 20 qualified leads (certification, membership, etc.)

10.3. Close 10 sales of any sort from chatbot leads

10.4. Sell 5 directory listings without human intervention

11. Use Trello for all tasks

11.1. Set due dates for no less than 90% of all cards on Marketing board

11.2. Achieve perfect labeling on 100% of cards on Marketing board

11.3. Ensure 100% of tasks that take longer than 15 minutes OR are important to log get put into Trello