Marketing Campaign Plan
by Carlos Escobar
1. ACTIVITIES
1.1. Landing Page
1.2. Press Release
1.3. Blog Post
1.4. Guest Post
1.5. Social Media Promotions
1.6. Quuu Campaign
1.7. Demo Video
1.8. Banner Ads
1.9. Newsletter
1.10. Sponsorings
1.11. Launch Event
1.12. White Paper
1.13. Webinar
1.14. E-Book
1.15. Co-Marketing
1.16. Other
1.16.1. Be creative!
2. GOALS
2.1. Goal #1
2.2. Goal #2
2.3. Goal #3
3. TIMELINE
3.1. Start Date
3.2. End Date
4. MARKETING PERSONAS
4.1. Persona #1
4.2. Persona #2
5. RESOURCES
5.1. Overall Budget
5.2. HR
5.2.1. Team member #1
5.2.1.1. Responsibilities
5.2.1.2. Estimated Effort
5.2.1.2.1. X Hours Total
5.2.2. Team member #2
5.2.2.1. Responsibilities
5.2.2.2. Estimated Effort
5.2.2.2.1. X Hours Total