Modern Qigong
by Andrew Street
1. Who is it for?
1.1. What is their worldview?
1.2. What are they afraid of?
1.3. What story will I tell?
1.4. Is it true?
2. Website
2.1. Domain
2.2. Video
2.3. Companies
2.4. Team
3. Services
3.1. Classes
3.1.1. Free
3.1.2. Private
3.1.3. Regular
3.1.4. Corporate
3.2. Events
3.3. Retreats
4. What is it for?
4.1. What change am I seeking to make?
4.2. How it will change their status?
4.3. How will I reach the neophiliacs and early adopters?
4.4. Why will they tell their friends?
4.5. What will they tell their friends?
4.6. Where's the network effect that will propel this forward?
5. Inspiration
5.1. Website
6. Book
7. Marketing
7.1. Distribution
7.2. Ideas
7.3. Content calendar
8. Workshop
8.1. Video