MARKETING RESEARCH

1. THE ROLE OF MARKETING RESEARCH

2. IMPORTANTE OF MOBILE RESEARCH

3. CONDUCTION OF MARKETING RESEARCH

4. STEPS OF THE MARKETING RESEARCH. (A PROCESS SHOULD BE FOLLOWED IN ORDER TO SRCHIVE YOUR GOAL)

5. Analyze the data: Interpret and drawn into conclusions. Types of analysis: Frecuency counts, cross tabulation.

6. Collecting primary data: Use fields services firms to provide information.

7. Prepare and present the report: Communicate conclusions (Written or oral) by justifying your results.

8. Following up: Determine if the suggestions were usuful and applied.

9. Collect and analyze data to solve speific problems and provides decisions by

10. Helps to identify opportunities anf take advantage of them, guide by patterns.

11. Adddres "What if" questions.

12. Providing factual statements

13. Explain data.

14. METROt common method because of the due time and the fast speed feedback in real time.

15. Improves the costumer relationship following a 6-step based on the costumer behavior.

16. IMPACT OF THE INTERNET

17. SCANNER-BASED RRESEARCH

18. COMPETITIVE INTELLIGENCE

19. Identify the sampling procedure: You must define the population and choose between a probability sample or a non probability one.

20. Plan the research desing: Stablish which questons should be answered, how and when gather the data and how to analyze it.

21. Identify the problem/oportunity: Using secondary data callected by historical events in and the company.

22. Method used to find survey answer by a constact monitoring of advertising, promotion and pricing at supermarkets drugstors, etc.

23. Helps overcome the competitive adventages to become more efficent and effective.

24. Advantages: Rapid developement, real time reports, reduction of costs, higher participation and personalized questons.

25. Uses: Web survey systems, Google consumers, Online communicaties and focus groups.