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Product Launch by Mind Map: Product Launch

1. Reactive nature of dealing with issues due to lack of visibility

1.1. Merchandiser report for exception reporting on nearing range end date

1.2. Improve visibility (enhance WIMP) to track products against SLA and identify root cause

1.3. Web proof check prioritisation report

1.4. Exception reporting - Hybris failures due to absence of CPT, Characteristics, Images

1.5. Exception reporting for Selling Hierarchy management

1.6. Cognitive Automation - predict and self heal - Application, Database, Servers, Jobs

2. Delays in Product Content Management

2.1. Standardise Images wrt guidelines - 360 Photo studio (Part of CPP)

2.2. Automate & reduce errors during web proof check through workflows (Part of CPP)

2.3. Move towards web first strategy (Paper publishing is started well in advance to compensate for the delay)

2.4. Supplier Audit - Put accountability on Suppliers & Buyers for getting accurate sample receipt date for efficient planning

2.5. Automate the approval of products through to live site based on validation checks. CPP will ensure there is no need for approval in Hybris post web proof check in PCM

3. Ageing Technology Landscape acting as bottleneck

3.1. Replace PDS with Product Portal and build validations in Portal pushing data to SPV

3.2. Replace BOS and move towards SPV+RMS

3.3. Move towards real time integration and eliminate file based processing to avoid job failure, delays in data transfer, etc.

3.4. Overcome mainframe limitations - move the reference tables to SPV

3.5. Headless commerce - API calls eliminating the need for file transfers to Hybris

4. Data Quality Issues due to manual interventions

4.1. Templatised rule based web copy creation. Will also help in SEO

4.2. Validations in PDS for completeness - DIFFs, RMS attributes, Colour

4.3. Single reference data across systems synced with source - colour, style, supplier, etc.

4.4. Exception report on failures - Hybris approval (CPT, image completeness) - not required post CPP

4.5. Automation - PO management

4.6. Simplify PDS by removing unused attributes - Supplier RRP, KVI, Trend

5. Lack of Data Accountability & Ownership

5.1. Centralised Item Setup

5.2. Product Portal with SLA driven workflow

5.3. Supplier Portal & Audit

5.4. Centralised Single Product View with Product Master & Product Reference Data