Product Launch: Poem Cups

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Product Launch: Poem Cups by Mind Map: Product Launch: Poem Cups

1. Marketing

1.1. Instagram Campaign

1.1.1. Posts

1.1.2. Stories

1.1.3. IG Live

1.2. Twitter Campaign

1.2.1. Posts

2. Website

2.1. See if Tumblr could be an option, and how to effectively sell items on the platform.

2.2. Design landing pages

2.3. Design homepage

3. Sales

3.1. Sell for $7-9

3.2. Set revenue targets for launch period

4. PR

4.1. Find IG/Twitter accounts that I can submit art to for promotion.

4.2. Identify key influencers

4.3. Invite influencers to test product

4.4. Brainstorm press story

5. Support

5.1. Emily

5.1.1. Creation

5.1.2. Review marketing strategy

6. Development

6.1. Review How To Articles

6.2. Schedule Dates to Launch

6.2.1. April 5: 5 Cups

6.2.1.1. Creator

6.2.2. April 12: 5 Cups

6.2.2.1. Lover

6.2.3. April 19: 5 Cups

6.2.3.1. Healer

6.2.4. April 26: 5 Cups

6.2.4.1. Blessing

6.3. One to One Cups

6.3.1. With Poem included

6.3.1.1. Decide on format

6.3.1.1.1. Post cards?

6.3.1.1.2. Scrolls?

6.3.1.1.3. Sticker!!!

6.4. Choose Poems to Include

6.4.1. Think Big Dream Big

6.4.2. Ask, Seek, Knock

7. Advertising

7.1. “You are/a” Video

7.1.1. Creator

7.1.2. Lover