Product Launch: Poem Cups
by Lisa Boyd-Physic
1. Website
1.1. See if Tumblr could be an option, and how to effectively sell items on the platform.
1.2. Design landing pages
1.3. Design homepage
2. Development
2.1. Review How To Articles
2.2. Schedule Dates to Launch
2.2.1. April 5: 5 Cups
2.2.1.1. Creator
2.2.2. April 12: 5 Cups
2.2.2.1. Lover
2.2.3. April 19: 5 Cups
2.2.3.1. Healer
2.2.4. April 26: 5 Cups
2.2.4.1. Blessing
2.3. One to One Cups
2.3.1. With Poem included
2.3.1.1. Decide on format
2.3.1.1.1. Post cards?
2.3.1.1.2. Scrolls?
2.3.1.1.3. Sticker!!!
2.4. Choose Poems to Include
2.4.1. Think Big Dream Big
2.4.2. Ask, Seek, Knock
3. Support
3.1. Emily
3.1.1. Creation
3.1.2. Review marketing strategy
4. Advertising
4.1. “You are/a” Video
4.1.1. Creator
4.1.2. Lover
5. Marketing
5.1. Instagram Campaign
5.1.1. Posts
5.1.2. Stories
5.1.3. IG Live
5.2. Twitter Campaign
5.2.1. Posts