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Rocket clouds
Lecture 09 by Mind Map: Lecture 09

1. Competitive and Market Intelligence

1.1. Definition

1.2. Intelligence Pyramid

2. Why is it important

2.1. Reasons

2.2. Example in Car Industry

3. Developing Intelligence Actitivities

3.1. 9 success factors

4. Role of digitalizatio and Analytics

4.1. Intelligence Process

4.2. CI vs BI