Lecture 09
by Quoc Tuan Vinh
1. Competitive and Market Intelligence
1.1. Definition
1.2. Intelligence Pyramid
2. Why is it important
2.1. Reasons
2.2. Example in Car Industry
3. Developing Intelligence Actitivities
3.1. 9 success factors
4. Role of digitalizatio and Analytics
4.1. Intelligence Process
4.2. CI vs BI
