1. The natural mechanism that kills new ideas
1.1. We don't feel entitled to be inventors
1.2. "Who am I to be the generator of that new idea?"
1.3. "Probably this has been thought about before."
1.4. "If this is correct, somebody else would have done it before me."
1.4.1. We have to resist these thoughts!
2. How to create an environment that fosters ideation
2.1. If the environment punishes mistakes, you will never be really tempted to go out of the box
2.2. Here's what you need to do to create the perfect environment for creative ideas:
2.2.1. You need to allow the existence of divergent information
2.2.2. You need to allow irrelevant information to come in
2.2.3. You have to mix and match different disciplines
2.2.4. You have to use metaphors in the organization
3. Where do we go?
3.1. It feels like it makes no sense
3.1.1. We say: "Let's go back to safe place. Let's go back inside the box."
3.1.2. That's a temptation we need to resist
3.2. Long thinking
3.2.1. We can use association of ideas
3.2.2. We can use combination of ideas
3.2.3. We can use extraction of principles
3.2.4. We need to be open minded
3.2.4.1. Look for alternatives, not for the correct answer
3.2.4.2. There is no single correct answer
4. Why should we go out of the box?
4.1. Inside we feel safe
4.2. We all share the same information
4.2.1. It depend on what we generate with that common shared information
4.3. Thinking creatively ist not a luxury, it is a necessity for us and for our dignity as human beings
5. Out of the box
5.1. Means being creative and innovative
5.2. That is very hard to do
5.3. We live in our box, but we need to go out of this box!
6. Which box?
6.1. It is a boundary within our minds
6.1.1. The boundary between what we know and what we haven't thought about.
6.2. What is our mind/knowledge structure?
6.2.1. It is an emergent phenomenon out of the complex mechanism of the brain.
6.2.2. We start with initial conditions
6.2.2.1. Our genetic heritage
6.2.3. We have boundary conditions
6.2.3.1. The environment
6.2.4. We have indirect experience
6.2.4.1. Education
6.2.4.2. Other people's thoughts, discoveries and creations
6.2.5. We have our own experience