“The creation of a successful goodwill is the most important objective in a company

1. Managing

1.1. Better leadership than bossing

1.1.1. Always contruct and undersatnd the situation than rather just complain

1.2. Build loyal employees through great working environment

1.2.1. Think about your eployees, they will care about your customers

1.3. Build a know - how , that will cover the enterprise needs

2. Development

2.1. Goodwill is key, this will show what the company is through public

2.1.1. This is greater than anything, better relationship with cutomer will bring more profit

2.2. Increase value true a win - win platform, not just benefit to enterprise

2.2.1. Voice to voice marketing is the cheapest one

3. Support

3.1. Always support your team, make them perfomr better through good feddback

3.2. Always train and coach, your team is the better asset that a company has

3.2.1. Evaluate with a third party your team, you can always be better

4. Human resource

4.1. Compromise and positive perception

4.1.1. Image of the company

4.2. Team work and social value

4.2.1. Build a trustable environment

4.3. Interest of being better

4.3.1. Always better will be reward

5. Customer first

5.1. Always worry about customers needs

5.1.1. Customer interest on your producto sor services through a trust both ways path

5.2. Don t forget old customer, build loyalty.

5.2.1. Get new customers but always think about old ones

6. Relationships

6.1. Internal

6.1.1. Relation between managers and employess

6.1.1.1. This relationship will build good way to work

6.2. External

6.2.1. employess and managers with customers

6.2.1.1. This relationship is why we work