PUMA

1. Threat

1.1. Falsification

1.2. Concurrences

1.2.1. Adidas, Puma

2. Definition :

2.1. High performance

3. Quality

4. Sponsor

4.1. Sports

4.1.1. Foot, Basket...

4.1.2. used by famous sportsmens

5. market

5.1. Sports shoes

5.2. clothes

5.3. accessories

6. Positionnement

6.1. World Leader

7. Clothing

7.1. Mode / Fashion

7.2. Sport

8. Logo

8.1. memorable

8.1.1. SImple and reconznizible

9. Slogan

9.1. This is PUMA