BRUSH WITH NATURE COSMETICS

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BRUSH WITH NATURE COSMETICS by Mind Map: BRUSH WITH NATURE COSMETICS

1. Online only

1.1. People can't test products

1.1.1. Limiting customer base

1.2. System may crash

1.3. Potential data breaches

2. Ethics

2.1. Agency staff

2.1.1. Zero hour contract

2.1.1.1. Demotivated

2.2. Unfair wages

2.3. Animal testing

2.4. Bonus scheme

2.5. No sign of theft security for the online data

3. False corporate identity

3.1. Not as eco-friendly as they portray themselves to be

3.2. Contradicting mission statement

3.3. Keen to build a eco-friendly reputation

4. Call centre expansion

5. Economic

5.1. Brexit

5.1.1. Import/export costs

5.1.2. Uncertainty may mean people are spending less on luxury products and focussing towards budget focussed brands

5.1.3. Product importation Laws

6. Health and Safety

6.1. Accidents in the warehouse

6.2. Lack of space in the warehouse

7. Lack of communication channels

7.1. Bad management

7.2. Potential injury's or damaged machinery/equipment

7.3. Staff may leave

7.4. Poor reputation

8. Local traffic

8.1. Annoyance

8.1.1. Bad reputation

9. Staff treatment

9.1. Ignored complaints

9.2. Lack o car parking spaces

10. Wholesaler(s) and manufacturer location

11. Use a courier service to deliver products

12. Environmental

12.1. Plastic packaging

12.1.1. Government are acting upon plastic waste

12.1.2. Single-use plastic legalislations

12.2. Glitter

12.2.1. Packaging

12.2.2. Novelty keyring

12.2.3. Cosmetic use

12.3. Use of hazardous chemicals (Palm oil)

12.4. Polluting the environment

12.5. Wipes

12.5.1. Government are trying to create plastic free and flushable wipes

12.6. Could lead to a bad reputation

12.6.1. Loss in customers

12.6.1.1. Unable to meet targets

12.6.1.1.1. Could cause the business to shut down

13. Don't offer international services

13.1. Limiting their customer base

13.2. Potentially affect growth and expansion

14. Little brand awareness

15. Budgets

15.1. Unable to provide correct training

15.1.1. Majority of staff are U25 as they are cheaper to pay

15.2. Might struggle to offer discounts/offers to loyal customers

15.3. Could be unable to afford expansion

15.4. Unable to invest in advertising to promote the brand

15.5. Tight for training and development

16. Customer loyalty

16.1. 80% of profits are made from memberships

16.2. 80% of customers cancel after minimum period

16.3. 10% of customers have been buying for 2+ years

16.4. A further 10% of customers have had a membership for 5+ years

17. Charity work

17.1. Dont actually know what they're doing, maybe doing it just to 'look good'

18. Limited scope for expansion at current site

19. General business expansion

20. Bulk buying stock

21. Don't own any of their own machinery / equipment so have to rely on renting