1. Brand Attributes
2. Breeders
3. Set up a change.org petition
3.1. Publicise
3.2. Garner buy in and promote
4. Government & Bureaucracy
4.1. MLAs etc
4.1.1. Councillors
4.2. Local Civic Bodies
5. Change narrative from stray/cur/pariah to INDIE
6. move from Nacheez to Kya Cheez from unwanted to loved , even aspirational
7. National Indie Dog Day
8. Appeal to & Integrate patriotic element. Hum Indian, Hamara Indie
9. Why
9.1. Indie Dog Day doesn't exist. So why not?
9.2. Increase awareness
9.3. Brand Indie Dogs
9.4. Create Indie Branding Opps
9.5. Pride in Indie Ownership
9.6. Direct public attention
9.7. Reduce Cruelty, ensure better protection
9.8. give a face to an ignored species
9.9. Increase ownership as pets & community dogs
10. When
10.1. Apply to organisations who book days
10.1.1. National Day Calendar
10.1.2. National Day Archives
10.2. Align with significant date
10.2.1. Shirdi Sai Baba Birthday?
10.2.2. Supreme Court Culling Judgment Nov 10 2015
10.2.3. Setting up of PCA Act?
10.3. It must be a meaningful yearly date
11. Where
11.1. Online Social Media
11.2. Print (Special Editions & Family papers)
11.3. Specific Animal /Dog Focused publications Dodo etc
11.4. Website set up indiedogday.com and indiedogday.in
11.5. Create hashtags #IndieDogDay n others
11.6. Vet Clinics
11.7. Govt Veterinary Hospitals & Animal Husbandry Centers
11.8. MoEfCC
11.9. Pet Stores, Boarding Centers etc
12. How
12.1. Fix the Day
12.2. Get buy in , Write to Authorities
12.2.1. Google/Yahoo
12.2.2. AWBI
12.2.3. MOeFCC
12.2.4. Animal Husbandry
12.2.5. Vet Council of India
12.3. Announce Events
12.3.1. IndieDogathon
12.3.2. IndieParents
12.3.3. Designers to Collar/Leashes for Indies
12.3.4. Small Support Groups
12.4. World Dog Associations
12.4.1. Wildlife Association
12.5. Indian Dog Associations or NGOs
12.5.1. FIAPO
12.5.2. HSI
12.5.2.1. Subtly link up how uncool our preoccupation with caste jaati and pedigree is linked.
12.5.3. PETA
12.5.4. CUPA
12.5.5. PFA
12.6. Announce Contests for
12.6.1. Best Stories
12.6.2. Best Photos
12.6.3. Content
12.6.4. Best Pictures
12.6.5. Best Loved Streeties
12.7. Announce Events
12.7.1. Indie Fashion Show
12.7.2. Indie Support Groups
12.7.3. Dogathon
12.7.4. Indie Fashion Show
12.8. Influence Films, Ad films, Textbooks, Stockpictures to use more Indie , less breeds
12.9. People Sensitisation
12.10. Find ways to incentivize Change of narrative to Indie NOT stray/cur/pariah/ road dog
12.11. Incentivize Care Givers
13. What
13.1. Create /decide name with savvy marketing folks- IndieDog Day
13.2. Build brand
13.3. Cobrand with other groups/days
13.4. Test it
13.5. Create website, build links, content , info & statistics
13.6. License Hashtag, trademark etc
13.7. Create Indie Collateral
13.8. Create metrics
13.9. Showcase statistics
13.10. Celebrity Endorsers
13.10.1. Test the strong, healthy sturdy Indie as a value proposition
13.11. Create linkages
13.11.1. Tie up with WWF, Animal Experts , BBMP
13.12. Use sites like The Global Indie
13.12.1. shows value Indies have abroad
13.12.2. how indians take Indies with them
14. Who
14.1. Public
14.1.1. Dog Lovers
14.1.2. Influencers
14.2. Celebrities
14.3. Professionals
14.3.1. Kennel Club of India
14.3.2. Vets
14.3.3. Pet EcoSystem
14.3.3.1. Pet Stores
14.3.3.2. Groomers
14.3.3.3. PetCabs
14.3.3.4. Dog Walkers
14.4. Press/Media
14.5. Global Dog Bloggers
14.6. Content Aggregators like Dodo etc
15. Focus on:
15.1. Indies as Sturdy
15.2. Indies as the new Cool
15.3. Indies as the new Caring
15.4. Main Indian, Mera Indie indian
15.5. They're HOT - #IndieParents
15.6. Dont need breed validation
16. Moving from Polyester to Khadi Moving from Pedigree to Indie Moving from Global to Desi Moving from Unka to Hamara
17. Test the idea
17.1. Name IndieDog or Indie Dawg
17.2. Logo
17.2.1. Get an agency involved
17.2.2. Have a contest