Higher Ed Constituents
by Susan Adams
1. Vendor
1.1. Are my products & Services Meting Market Needs?
1.2. How can I improve/Grow My Business?
2. Leaner
2.1. Purpose: What am I doing? Why?
2.2. Pathways: How do I get there?
2.3. People: Who can help?
2.4. Prior Learning: What do I already know?
3. Educator
3.1. Research & Writing is my professional priority.
3.2. Teaching is not the most important priority
4. Institution
4.1. How do we increase retention, enrollment revenue?
4.1.1. Burnish existing brand or develop/enhance brand
4.1.2. Compete in the online market
4.1.3. Create a differentiated learning experience/product
5. Parent
5.1. How can I afford this? Am I getting my money's worth?
5.2. Which school should I send my kid to?
6. Employer
6.1. How can I find the most highly qualified job candidates?
7. Society: Non profits, government agencies
7.1. How can you educate all students?
7.2. How can we compete internationally?
8. Funding: Who has $?
8.1. What job do they need to get done?
8.2. What are they paying now?
8.3. Are they getting ROI?
8.3.1. Why or why not?
8.3.1.1. How do they know?