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CRM
by Laura McCarthy 01/17/2012
CRM
by Laura McCarthy
1. WAAROM?
1.1. Betere concurrentiepositie
1.2. Dichter bij de klant
1.3. Efficiëntie verhogen
2. WAT?
2.1. =CUSTOMER RELATIONSHIP MANAGEMENT
2.2. Softwarepakket voor het beheren van klantengegevens en interacties van deze klanten
3. SUGAR CRM
3.1. Sales Page
3.1.1. Contact Management
3.1.2. Account Management
3.1.3. Opportunity Management
3.1.4. Forecasting
3.1.5. Quotes & Contracts
3.2. Marketing Page
3.2.1. Email marketing
3.2.2. Lead Management
3.2.3. Web-to-lead forms
3.2.4. Marketing analytics
3.2.5. Multi-channel campaigns
3.3. Reports
3.3.1. Dashboards
3.3.2. Marketing analytics
3.3.3. Sales trends
3.3.4. Customer profiles
3.3.5. Case reports
