Rejuvenating retreat
by Rosie HN Dao
1. Investments/ROI: considering updating the accomodation's utilities, different types of accomodations as per requests (tents, tree house if applicable, local residents' houses etc)
2. Cardio, running, speed walking, swimming and the likes
3. Pricing: 10% mark-up from the original costings in the first 6-months durations, going to 15%-20% respectedly in the next 2 years
3.1. Chị Trân & Nhung
4. WHO
4.1. Young adults
4.2. Working adults
4.3. Retirees
4.4. Teenagers
5. WHERE
5.1. Dong Nai, Vietnam
6. HOW
6.1. Marketing
6.1.1. Social media
6.1.2. Traditional tour agencies
6.1.3. Word of mouth
6.1.4. Flyers/Posters (Distributed in local cafes/shops that have a large number of foreign traffic. Eg: Thao Dien, D1, D3 shops/cafes etc...
6.2. Idea generation/Brainstorming: Market research/Focus group, self-trial
6.3. Costings: re-calculating current applicable costs from supplier (2019)
6.4. Personnel
6.4.1. Service crew team
6.4.1.1. Masseuses, chefs, certified yogis
6.4.1.2. Tour guide/driver
6.4.1.3. Booking agent/help-desk
6.4.1.4. Tour facilitator/medical staff