A. Working Class (32%)
by Rose Convery
1. Age
2. Household Incomes: $16,000-30,000
3. Affiliations
4. How does this person spend their days (where, what, when)
5. Who does this person trust most?
6. Employment: Clerical, pink- and blue-collar workers with often low job security.
7. Hobbies/Fun
8. Geography
9. What are their cause areas?
10. Who else is talking to this person about their cause area?
11. Education: High school
