Upgrade the traditional dormitory-style hostel concept
by Steven Laubenheimer
1. Decor
1.1. Different colored walls in each room
1.2. Unique furnishings
1.3. Specialized Professionals
1.3.1. Grafitti Artists
1.3.2. Musicians
1.3.3. Indusrial Designers
1.4. Distinct graphic material
2. Creative Control
2.1. $8000 per Room
2.2. Management dictates expendatures
2.3. New positions filled internally
3. Marketing
3.1. Publicity
3.2. Acknowledgements
3.3. Web Page
3.4. Participation in Comunity Events
4. Location
4.1. Larger Cities
4.2. Centrally Located
5. Outcomes
5.1. High occupancy rate
5.2. Customer Loyalty
5.3. High guest satisfactioin rate
5.4. Low cost inovation keeps pricing low
6. Avoid Bad Ideas
6.1. Communal rooms
6.2. Low quality furniture
6.3. Communal Bathrooms
6.4. Cheap/No Entertainment
6.5. Little/No Decore
6.6. Function over Comfort
6.7. Low cost means low class
7. Amenities
7.1. Room
7.1.1. More Space
7.1.2. In Room Bathrooms
7.1.3. Plasma TV
7.1.4. Refrigerator
7.1.5. Cooler
7.1.6. Shower
7.2. Services
7.2.1. On Demand Music
7.2.2. Free Internet
7.2.3. Magazines
7.2.4. Comlimentary City Guide
7.2.5. Radio Station
7.3. Food
7.3.1. Sandwiches
7.3.2. Coffee
7.3.3. Juice
8. Price
8.1. Room Size
8.1.1. XL - $80
8.1.2. L - $70
8.1.3. M - $60
8.1.4. Individual - $50
8.2. Promotions
8.2.1. Green Days - Lower Pricing
8.2.2. Sun Days - promote weekend stays
8.2.3. Early Days