Upgrade the traditional dormitory-style hostel concept

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Upgrade the traditional dormitory-style hostel concept by Mind Map: Upgrade the traditional dormitory-style hostel concept

1. Amenities

1.1. Room

1.1.1. More Space

1.1.2. In Room Bathrooms

1.1.3. Plasma TV

1.1.4. Refrigerator

1.1.5. Cooler

1.1.6. Shower

1.2. Services

1.2.1. On Demand Music

1.2.2. Free Internet

1.2.3. Magazines

1.2.4. Comlimentary City Guide

1.2.5. Radio Station

1.3. Food

1.3.1. Sandwiches

1.3.2. Coffee

1.3.3. Juice

2. Price

2.1. Room Size

2.1.1. XL - $80

2.1.2. L - $70

2.1.3. M - $60

2.1.4. Individual - $50

2.2. Promotions

2.2.1. Green Days - Lower Pricing

2.2.2. Sun Days - promote weekend stays

2.2.3. Early Days

2.3. Offer more for slightly higher prices

3. Decor

3.1. Different colored walls in each room

3.2. Unique furnishings

3.3. Specialized Professionals

3.3.1. Grafitti Artists

3.3.2. Musicians

3.3.3. Indusrial Designers

3.4. Distinct graphic material

4. Creative Control

4.1. $8000 per Room

4.2. Management dictates expendatures

4.3. New positions filled internally

5. Marketing

5.1. Publicity

5.2. Acknowledgements

5.3. Web Page

5.4. Participation in Comunity Events

6. Cost Combat

6.1. Pre-existing Building

6.2. Selling furniture

6.3. Minimal outsourcing

6.4. Minimal Staffing

7. Location

7.1. Larger Cities

7.2. Centrally Located

8. Philosophy

8.1. Listen to clients

8.2. move away from the traditional offerings of hotels

8.3. provide a product that was modern, young at heart, and innovative.

8.4. Dont not expand so fast that you loose sight of original spirit

8.5. Cunstanltly evolve and innovate

8.6. Contract best professionals

8.7. Be sensative to personal needs

9. Outcomes

9.1. High occupancy rate

9.2. Customer Loyalty

9.3. High guest satisfactioin rate

9.4. Low cost inovation keeps pricing low

10. Avoid Bad Ideas

10.1. Communal rooms

10.2. Low quality furniture

10.3. Communal Bathrooms

10.4. Cheap/No Entertainment

10.5. Little/No Decore

10.6. Function over Comfort

10.7. Low cost means low class