1. Product
1.1. Product Roadmap
1.1.1. Good
1.1.1.1. resources
1.1.1.2. prices
1.1.1.3. features
1.1.2. Service
2. Profit
2.1. Budget
2.1.1. Financial Statements
2.1.2. Cash Forecast
2.1.3. Financing Plan
2.2. Planning and Actions
2.2.1. Increase the investment in new product development in order to increase new product sales
2.2.2. Expand the regions within which existing products are sold
2.2.3. Target areas of declining sales where it can make the most sense to eliminate products or cut costs
2.2.4. Take steps to mitigate risks that may otherwise result in unusually large losses
2.2.5. Target bottleneck operations to increase the productive capacity of the business
2.3. Master Budget
2.3.1. Direct Labor Budget
2.3.2. Direct Materials Budget
2.3.3. Manifacturing Budget
2.3.4. Production Budget
2.3.5. Sales Budget
2.3.6. Selling and Administrative Expense Budget
3. Team
3.1. Managment
3.1.1. Determine what skills are needed
3.1.2. Develop a strategic plan
3.1.3. Undertsand weaknesses and strengths
3.1.4. Define every manager's role
3.1.4.1. Define every employee's role
3.1.5. Build a company culture
3.1.5.1. Forster communication between employees
3.1.5.2. Frequent training between employees to break the hierarchy
3.1.5.3. Promote an environment respect
3.1.6. Develop management team
3.1.6.1. Hire the correct talents
3.1.7. Establish clear objectives [SMART]
3.1.8. Asses management team [Periodically]
3.2. Accounting
3.2.1. Begining Cash
3.2.2. Net Profit/Loss
3.2.3. + Depreciation
3.2.4. - Capital Expenditures
3.2.5. +/- Working Capital Changes
3.2.6. = Ending Cash
3.3. Finance
3.4. Marketing
3.4.1. Customers in Marketing
3.4.1.1. Needs
3.4.1.2. Wants
3.4.1.3. Demands
3.4.2. Hire leaders not bosses
3.4.3. Five Marketing Concepts
3.4.3.1. Product concept
3.4.3.1.1. Economies of scale (decreased production cost per unit)
3.4.3.1.2. Customers prefer products of:
3.4.3.2. Selling concept
3.4.3.2.1. Selling concept focuses on making every possible sale of the product
3.4.3.2.2. This is regardless of the quality of the product or the need of the customer.
3.4.3.3. Marketing concept
3.4.3.3.1. Places the consumer at the center of the organization.
3.4.3.4. Societal marketing concept
3.4.3.4.1. Emphasizes the importance of the well-being of customers and society as a whole
3.4.4. Learning and Development
3.4.5. 7 P's
3.4.5.1. Product
3.4.5.2. Prices
3.4.5.3. Promotion
3.4.5.4. People
3.4.5.5. Place
3.4.5.6. Packaging
3.4.5.7. Positioning
3.5. Human Resources
3.5.1. Employee Engagement and Relations
3.5.2. Payroll and Pensions
3.5.3. Health and Safety
3.5.4. Performance and Reward
3.5.4.1. Recruitment and Talent Management
4. Strategy
4.1. Vision
4.2. Mission
4.3. Plan
4.4. Goal/Aim
4.4.1. Inprove overall monthly customer acquisition by 5% within 6 months
4.4.2. Improve overall monthly customer retention by 8% withing 12 months