New Media & Global Business Development

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New Media & Global Business Development by Mind Map: New Media & Global Business Development

1. Alternatives to CD business

1.1. Digital

1.2. Mobile

1.2.1. Role of iPhone

2. My Geistesblitzes

2.1. Google Adwords for all RR keywords

2.2. album trailers - Victory records

2.3. integration of Central Desktop

2.4. RR studio - podcasts & content

2.5. Catalogue genres - part of catalogue web presence

2.6. Music industry 'tech expo'

2.7. Web 3.0 - Second Life presence

2.7.1. Commission RR store

2.7.2. Commission RR realm

2.7.3. Commission RR game

2.7.3.1. MMPOGs

2.7.4. Need for caution/temperance

2.8. http://blog.discrevolt.com/

2.9. critical importance of RR brand in new industry climate

2.10. Quote: "The closest your business model is to current consumer behaviour, the better its chance of success"

2.11. the process itself is part of the art

2.12. facebook quizzes - questions from users - iRead

2.13. IP TV

2.14. Mspot

2.15. Goldberg to create new plans

3. Tools

3.1. Microsoft CRM

3.1.1. Database management

3.1.2. Contact sharing

3.2. Central Desktop

3.2.1. Document collaboration

3.2.2. Milestones & group calendars

3.2.3. .Net platform - integration with CRM?

3.2.4. Integration with Outlook

3.2.5. Cultural issues?

3.3. Legacy systems

3.3.1. Label copy

3.3.2. Production/release scheduling

4. Marketing

4.1. 'New' marketing funnel

4.2. Social networking

4.2.1. Web radio

4.2.2. Recommendations

4.2.3. RR plug-ins, bolt ons, gadgets, Widgets

4.2.4. Wikis

4.2.5. Role of Facebook

4.3. New marketing philsophy

4.3.1. Relationship with consumer

4.3.1.1. Efficacy of direct marketing

4.3.1.1.1. Problems with email

4.3.1.2. Social networks

4.3.2. Fans living 'online'

4.3.3. Music as commodity - need to upsell

4.3.4. Experiences vs. purchases

4.3.5. Lessons from gaming industry

4.3.5.1. Levels

4.3.5.2. Sense of expectation

4.3.5.3. Rewards

4.3.5.4. No 'end' to experience

4.4. Better content & copy

4.4.1. Examination of PR strategy

4.4.2. Coaching of artists

5. Organization

5.1. New Media

5.2. web 2.0 full time staffer

5.3. Priorities

5.3.1. How do we decide what to work on?

5.3.2. RR.com vs. Web 2.0

5.3.3. Core vs. periphery

5.3.4. Time allocation

6. Re-Engineering

6.1. Culture

6.1.1. How to effect change?

6.1.1.1. Sense of urgency

6.1.1.2. Remove RR's shields

6.1.1.2.1. Identify impediments

6.1.1.3. Old schoolers

6.1.1.4. Change to what?

6.1.1.4.1. Need for roadmap

6.1.1.5. Need for change allies

6.1.1.5.1. Political capital

6.1.1.5.2. Credibility

6.1.1.6. Contact sharing

6.1.2. 'Radicalization'

6.1.2.1. Replace company's DNA

6.1.2.2. Every aspect of company

6.1.2.2.1. A&R - new contracts

6.1.2.2.2. Marketing Dept

6.2. Web/new media audit

6.2.1. Requires benchmarks

6.2.2. Convene global 'pow wow'

6.2.3. 'Division' of powers - IT & Marketing

6.2.4. Research

6.2.4.1. Generator Research

6.2.4.2. Jupiter Research

6.2.5. Reporting structures

6.2.6. Timeframes and ongoing reviews

6.3. New business model

6.3.1. Different view of licensing

6.3.2. Corporate partnerships

6.3.2.1. Gaming companies

6.3.2.2. Production studios

6.3.2.3. Mobile developers

6.3.2.3.1. http://www.actionengine.com/

6.3.3. Different income streams

6.3.4. Music as 'product' vs. music as 'service'

6.3.4.1. Required changes to business affairs

6.3.5. Value-adding

6.3.5.1. Bundling

6.3.5.2. role of opendisc?

6.3.5.3. Experiences --> up-selling

6.3.6. Remove 'album cycle'

6.3.7. Remove DRM

6.3.8. Distribution channels

6.3.8.1. Embeddable 'kiosks'

6.3.8.2. P2P

6.3.8.2.1. Pyramid/user selling

6.3.8.2.2. Legit P2P services

6.3.8.2.3. Mobile 'zapping'

6.3.8.3. Traditional retail

7. Weekly task list

7.1. Need mentors

7.2. Lunch meetings

7.3. Company blog posts

7.4. New media seminars