Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

New Media & Global Business Development by Mind Map: New Media & Global Business Development
1.0 stars - 1 reviews range from 0 to 5

New Media & Global Business Development

Alternatives to CD business

Digital

Mobile

Role of iPhone

My Geistesblitzes

Google Adwords for all RR keywords

album trailers - Victory records

integration of Central Desktop

RR studio - podcasts & content

Catalogue genres - part of catalogue web presence

Music industry 'tech expo'

Web 3.0 - Second Life presence

Commission RR store

Commission RR realm

Commission RR game, MMPOGs

Need for caution/temperance

http://blog.discrevolt.com/

critical importance of RR brand in new industry climate

Quote: "The closest your business model is to current consumer behaviour, the better its chance of success"

QTrax President, Allen Klepfisz. Of course, there is a vehemantly opposing view - that music should not be seen as the pointy end of big coporate giveaways, or an appendage to Google AdWords. How do we find the right balance? Do we offer for free a handful of exclusive Slipknot tracks from the forthcoming album and have corporate sponsors pay to be part of the site that gives them away? I don"t know what the answer is here.

the process itself is part of the art

facebook quizzes - questions from users - iRead

IP TV

Mspot

Goldberg to create new plans

Tools

Microsoft CRM

s the introduction of a CRM system the way to start the necessary changes within our global business? From my observations of the various companies, it seems to me that there is still very much an old fashioned "silo" mentality. People view their digital "Rolodex" as their personal property...not something to be shared. Yet thriving companies need to see contacts as a shared resource. Contacts need to be mined for opportunities, not hidden from view. In a very real sense, the left hand needs to know what the right hand is doing in any company.....especially one focused on marketing and promotion. We are (primarily) in the information dissemination business - this means that activities occurring in the retail realm need to be apparent to marketing, and vice-versa. Promo "hits" need to be instantly accessible to all. A lot of this already happens, but information is often "rationed" out by those who control or "own" it. We need to crack open the rationing process and make it totally transparent. CRM does this by opening up contacts and the history of communications with them. In addition, the type of CRM we are looking at (Microsoft Dynamic CRM) allows for all items within the CRM to be given the status of an "object". Such an object need not be limited to a contact. An album release might be an object. An artist profile can be an object. And each of these objects can be linked via innumerable networks. For instance, a user can look up an album via the catalogue number, and see a list on the albums CRM-driven "object" page of all the communication that has gone on within a period of time that is pertinent to that album - all the emails & calls made by reps of the company in the pursuit of that album/object"s success.

Database management

Contact sharing

Central Desktop

Document collaboration

Milestones & group calendars

.Net platform - integration with CRM?

Integration with Outlook

Cultural issues?

Legacy systems

Label copy

Production/release scheduling

Marketing

'New' marketing funnel

The old funnel must be "concertined" down to size, cutting out some of the intermediaries. Awareness and familiarity processes can be shortened via more immersive/intensive introductions to our artists, especially via gaming/online experiences and ineractive recommendations.

Social networking

Web radio

Recommendations

RR plug-ins, bolt ons, gadgets, Widgets

Wikis

Role of Facebook

New marketing philsophy

Relationship with consumer, Efficacy of direct marketing, Problems with email, Social networks

Fans living 'online'

Music as commodity - need to upsell

Experiences vs. purchases

Lessons from gaming industry, Levels, Sense of expectation, Rewards, No 'end' to experience

Better content & copy

Examination of PR strategy

Coaching of artists

Organization

New Media

Am I in a "department of one" or will marketing be subsumed into this area?

web 2.0 full time staffer

Priorities

How do we decide what to work on?

RR.com vs. Web 2.0

Core vs. periphery

Time allocation

Re-Engineering

Need a 3C - 4P framework analysis to figure out where we are, what we should be selling and what kind of company do we need to be in order to succeed.

Culture

How to effect change?, Sense of urgency, Remove RR's shields, Identify impediments, Old schoolers, Change to what?, Need for roadmap, Need for change allies, Political capital, Credibility, Contact sharing

'Radicalization', Replace company's DNA, Every aspect of company, A&R - new contracts, Marketing Dept

Web/new media audit

Requires benchmarks

Convene global 'pow wow'

'Division' of powers - IT & Marketing

Research, Generator Research, Jupiter Research

Reporting structures

Timeframes and ongoing reviews

New business model

Here is a list of all the possible new business models we could be considering - many of them might work in tandem. Initially, none of them are intended as 100% replacement for the traditional CD business, but within 2-3 years it is expected that at least some of these models will become pre-eminent and major income generators.

Different view of licensing

Corporate partnerships, Gaming companies, Production studios, Mobile developers, http://www.actionengine.com/

Different income streams

Music as 'product' vs. music as 'service', Required changes to business affairs

Value-adding, Bundling, role of opendisc?, Experiences --> up-selling

Remove 'album cycle'

Remove DRM

Distribution channels, Embeddable 'kiosks', P2P, Pyramid/user selling, Legit P2P services, Mobile 'zapping', Traditional retail

Weekly task list

Need to put together list of weekly "must dos" - most, if not all, involving dialogue with key staff members in the NY office.

Need mentors

Lunch meetings

Company blog posts

New media seminars

What chance of hosting once a month "everyone welcome" lunch meetings that would be like new media seminars/Q&As - all staff could bring ideas and thoughts to the table and we would throw "em up on the whiteboard to flesh out in more detail?