5 Things To Do After Christmas for Your Ecommerce Business by: John "ColderICE" Lawson http://www.ColderICE.com
by John Lawson
1. Make more money
1.1. Can you pick up more inventory at reduced post holiday prices?
1.2. Can you run a post xmas sale?
1.2.1. re-frame my promotions so they are centered around the idea of “The Perfect Gift You Didn’t Get” or “Get What You Really Wanted This Christmas”
1.2.2. Post Holiday Blow Out Sale
1.2.3. Holiday Overstock Clearance
2. Analyze the competitor landscape
2.1. What did we do better or worse at
2.2. What did they sell we could add
3. Run metrics to answer these questions
3.1. What was our most asked question?
3.2. What products did we run low on stock?
3.3. What was our top selling products?
3.4. What did NOT work?
4. Prepare for the returns
4.1. What
4.1.1. Did the description confuse the consumer?
4.2. Who
4.2.1. Who is returning
4.2.1.1. Did you get more returns from one site and not others?
4.3. Why
4.3.1. Why were items returned?
4.3.1.1. This can identify if a product was perhaps faulty
4.3.1.2. Use the opportunity to improve our business
5. Touch those customers again
5.1. Run new email campaign
5.1.1. Can you cross sell or upsell