1. Blog Participation
1.1. Participate in other blogs
1.1.1. Guest posts
1.1.2. Blog reviews (paid)
1.1.3. Paid blog community
1.1.4. Blog comments
1.2. Submit your Blog
1.2.1. Blog feeds
1.2.1.1. Blog directorires
2. Existing relationships
2.1. Networking groups
2.2. Overseas "competitors"
2.3. Associations
2.4. Informal networks
2.5. Suppliers clients etc
2.5.1. Resellers
2.5.2. Linked testimonials
2.5.3. Content aggregors
2.6. Complementary services
2.7. Maximize existing
2.7.1. "Link to" guidelines/badges
2.7.2. Search for non-linked refs
2.7.3. Analyse existing links
2.7.3.1. Maximize value & link text
2.7.3.2. Check for no follows etc
3. Donations / Sponsorship / Events
3.1. Sponsorships
3.2. Donations
3.3. Events
4. Related sites
4.1. Sister sites (related companies)
4.2. Affiliates
4.2.1. Are affiliate links passing juice?
5. Linkable content
5.1. Articles
5.1.1. Best of...
5.1.2. Top 10...
5.1.3. Controversial
5.1.4. Newsworthy
5.2. Your own blog
5.2.1. Blog link-able content
5.3. Surveys
5.4. Help people
5.4.1. Tutorials (inc. Video)
5.4.2. Downloads
5.4.2.1. Whitepapers
5.4.3. Tools
5.5. Interviews
5.6. Content partnerships
5.7. Awards
5.7.1. Awards link back to you as authority
5.8. Contests
5.9. E-newsletter repositories
6. Offline
6.1. Offline PR
6.2. Advertising
6.2.1. Print advertising
6.2.2. Display advertising
7. Link friendly
7.1. Bookmarking- easy links
7.2. Friendly URLs
7.3. Link to us sections
8. Paid Links
8.1. Advertorial bundles
8.2. Website purchases
8.2.1. Domain purchases
8.2.2. Identify non-aligned websites
8.3. Direct link advertising (paid links) **CARE**
8.4. Buy content (301 re-directs)
9. Competitor analysis
9.1. Identify key competitors
9.2. Identify competitors link strategies
9.3. Analyse inbound links
10. Directories
10.1. Do link QUALITY research
10.2. Quality Generic (DMOZ/Yahoo)
10.3. Industry specific
10.4. Regional directories
10.5. Design directories
10.6. Resources pages
11. Social media
11.1. Promote content
11.2. Flickr links
11.3. Video content
11.3.1. YouTube links
11.3.2. Other video
11.4. Twitter
11.5. Tag social bookmarks
11.5.1. Adding "Bookmark this" buttons
11.5.2. StumbleUpon
11.5.3. del.cio.us
11.5.4. Digg
11.6. Professional networks
11.6.1. Linked In
11.7. Facebook
11.7.1. Add Like and Share buttons
12. Authority links
12.1. Govt
12.1.1. Library resources
12.1.2. Local govt. business links
12.2. Education
12.2.1. Teaching
12.2.2. Speaking engagements
12.3. Hubs/Information sites
12.3.1. Research hubs, authorities, content sites
12.3.2. Link out
12.3.2.1. Link to experts
12.3.2.2. Link to topic hubs
12.3.2.3. Careful link exchange
12.4. Information links (no follow)
12.4.1. Wikipedia
12.4.2. Google Groups
12.4.3. Yahoo Answers
13. New PR
13.1. Online PR releases
13.1.1. News aggregators
13.1.2. PRWeb.com, PRNewsWire.com