Link building

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Link building by Mind Map: Link building

1. Competitor analysis

1.1. Identify key competitors

1.2. Identify competitors link strategies

1.3. Analyse inbound links

2. Blog Participation

2.1. Participate in other blogs

2.1.1. Guest posts

2.1.2. Blog reviews (paid)

2.1.3. Paid blog community

2.1.4. Blog comments

2.2. Submit your Blog

2.2.1. Blog feeds

2.2.1.1. Blog directorires

3. Directories

3.1. Do link QUALITY research

3.2. Quality Generic (DMOZ/Yahoo)

3.3. Industry specific

3.4. Regional directories

3.5. Design directories

3.6. Resources pages

4. Social media

4.1. Promote content

4.2. Flickr links

4.3. Video content

4.3.1. YouTube links

4.3.2. Other video

4.4. Twitter

4.5. Tag social bookmarks

4.5.1. Adding "Bookmark this" buttons

4.5.2. StumbleUpon

4.5.3. del.cio.us

4.5.4. Digg

4.6. Professional networks

4.6.1. Linked In

4.7. Facebook

4.7.1. Add Like and Share buttons

5. Existing relationships

5.1. Networking groups

5.2. Overseas "competitors"

5.3. Associations

5.4. Informal networks

5.5. Suppliers clients etc

5.5.1. Resellers

5.5.2. Linked testimonials

5.5.3. Content aggregors

5.6. Complementary services

5.7. Maximize existing

5.7.1. "Link to" guidelines/badges

5.7.2. Search for non-linked refs

5.7.3. Analyse existing links

5.7.3.1. Maximize value & link text

5.7.3.2. Check for no follows etc

6. Authority links

6.1. Govt

6.1.1. Library resources

6.1.2. Local govt. business links

6.2. Education

6.2.1. Teaching

6.2.2. Speaking engagements

6.3. Hubs/Information sites

6.3.1. Research hubs, authorities, content sites

6.3.2. Link out

6.3.2.1. Link to experts

6.3.2.2. Link to topic hubs

6.3.2.3. Careful link exchange

6.4. Information links (no follow)

6.4.1. Wikipedia

6.4.2. Google Groups

6.4.3. Yahoo Answers

7. Donations / Sponsorship / Events

7.1. Sponsorships

7.2. Donations

7.3. Events

8. Related sites

8.1. Sister sites (related companies)

8.2. Affiliates

8.2.1. Are affiliate links passing juice?

9. New PR

9.1. Online PR releases

9.1.1. News aggregators

9.1.2. PRWeb.com, PRNewsWire.com

9.2. Blogger "scoops"

9.3. Get PR person who "knows" SEO

9.4. RSS Feeds - syndicate and publish content

10. Linkable content

10.1. Articles

10.1.1. Best of...

10.1.2. Top 10...

10.1.3. Controversial

10.1.4. Newsworthy

10.2. Your own blog

10.2.1. Blog link-able content

10.3. Surveys

10.4. Help people

10.4.1. Tutorials (inc. Video)

10.4.2. Downloads

10.4.2.1. Whitepapers

10.4.3. Tools

10.5. Interviews

10.6. Content partnerships

10.7. Awards

10.7.1. Awards link back to you as authority

10.8. Contests

10.9. E-newsletter repositories

11. Offline

11.1. Offline PR

11.2. Advertising

11.2.1. Print advertising

11.2.2. Display advertising

12. Articles submission

12.1. Include BIOs

12.2. Article bank sites

12.3. Print publications with websites

12.4. Industry authority sites

13. Link friendly

13.1. Bookmarking- easy links

13.2. Friendly URLs

13.3. Link to us sections

14. Paid Links

14.1. Advertorial bundles

14.2. Website purchases

14.2.1. Domain purchases

14.2.2. Identify non-aligned websites

14.3. Direct link advertising (paid links) **CARE**

14.4. Buy content (301 re-directs)