What is the qualitative research?
by Kati Gallo
1. Characteristics
1.1. Purpose
1.2. Reality
1.3. View point
1.4. values
2. Quialitive research method
2.1. One-one interview
2.2. Focus grups
2.3. Ethnographic research
2.4. Case stady research
2.5. Record keeping
2.6. Process observation
3. Concepts
3.1. Seek to explain why and how a decision is made.
3.2. Qualitative research seeks to explore human experiences in order to understand the reasons behind the behaviour and meanings embedded in those experiences. (Holland and Rees, 2010).