ETHICS IN MARKETING
by Aisyah Fesol
1. benefit received from community work
2. PUFFERY
3. ETHICAL BEHAVIOUR IN MARKET PLACE
4. OWN CODES OF ETHICS
5. ETHICS IN MARKETING
6. Ethics is the art and science of determining good and bad or right and wrong moral behavior of a single or group of people
7. WHAT IS ETHICS???
8. CONSUMERISM
8.1. consumer bill of rights
8.1.1. right to be safe
8.1.2. to be informed
8.1.2.1. corrective advertising
8.1.3. to be heard
8.1.4. to choose freely
9. SOCIAL PROFIT
10. BUSINESS ETHICS
11. SOCIAL RESPONSIBILITY
11.1. serving the environment
11.1.1. environmental stewardship
11.1.2. green marketing
11.1.2.1. earth-friendly packaging etc
11.2. serving society
11.2.1. cause marketing
11.2.1.1. Teinacher rettet Regenwald
11.3. serving community
11.3.1. cultural diversity
11.3.1.1. diff sex
11.3.1.2. diff race
11.3.1.3. diff ethic groups