ETHICS IN MARKETING

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ETHICS IN MARKETING by Mind Map: ETHICS IN MARKETING

1. benefit received from community work

2. SOCIAL PROFIT

3. ETHICAL BEHAVIOUR IN MARKET PLACE

4. BUSINESS ETHICS

5. OWN CODES OF ETHICS

6. CONSUMERISM

6.1. consumer bill of rights

6.1.1. right to be safe

6.1.2. to be informed

6.1.2.1. corrective advertising

6.1.3. to be heard

6.1.4. to choose freely

7. PUFFERY

8. SLOTTING ALLOWANCE

9. SOCIAL RESPONSIBILITY

9.1. serving the environment

9.1.1. environmental stewardship

9.1.2. green marketing

9.1.2.1. earth-friendly packaging etc

9.2. serving society

9.2.1. cause marketing

9.2.1.1. Teinacher rettet Regenwald

9.3. serving community

9.3.1. cultural diversity

9.3.1.1. diff sex

9.3.1.2. diff race

9.3.1.3. diff ethic groups

10. ETHICS IN MARKETING

11. Ethics is the art and science of determining good and bad or right and wrong moral behavior of a single or group of people

12. WHAT IS ETHICS???