Lactasoy

1. Value

1.1. Portion size (packing varieties)

1.2. Pricing (Low price with high quality)

1.3. Sales promotion

2. Social involvement

2.1. Lactasoy charities

2.2. Universities sponsors

2.3. School and university

3. Quality standards

3.1. Thailand trusted

3.2. The central Islamic council of Thailand

3.3. No cholesterol

3.4. HACCP

3.5. ISO : 9001

3.6. GMP

3.7. UHT

3.8. More protien

4. Fun Kids Adult Family

4.1. Exercise practicers

4.2. Friendly Warm

4.3. Kids playground

4.4. Parks

5. Image

5.1. Healthy soy milk

5.2. Teenager

5.3. Sporty