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COMM391 Section 201 Intro by Mind Map: COMM391 Section 201 Intro
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COMM391 Section 201 Intro

Assuming four-square's main utility function is to check in to places and access special discounts without providing personal information, it is more popular because it's more private.

In contrast, Facebook's check in app is for more social purposes.

Facebook and Foursquare cater to different audiences

Facebook focuses on connecting with others

Foursquare is more about getting exclusive offers and telling people where you are

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Foursquare did well but Places check-in is not as popular, why?

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Checking in on Facebook's purpose is to update your social network on your activities

Places wasn't as detailed as foursquare in terms of showing users more deals and opportunities for saving money. Foursquare also gave the option of rewarding it's users for frequent visits to a certain places, encouraging users to continue visiting the place. Foursquare is specifically catered for checking into places while Facebook is more used a social media tool, not too much viewing where people have checked in.

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Centralized site for knowing about discounts/promotions

Foursquare can provide a 'closer' circle of friends that you want to share your information with, where as facebook, ALL your friends will receive notice

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Foursquare incentivizes your check in with points, mayorships etc. Check in does not. Foursquare allows you to compete agaisnt friends to rank up the most number of points, Facebook does not. Facebook only has a check-in for its own sake, its not a fun game!

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Facebook, Possibly a more convenient place to put your location down, as it is connected to a social media site that many people already use

Four Square, Has a specialized purpose, more efficient as a result. Facebook has an overload of information, so people filter out the things they find less important, such as places, Four Square has a reward system of discounts/deals based on the # of check-ins whereas Places only serves a social function. GAMES WIN!

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Foursquare was first to the market segment

Foursquare has more details and options for users, whereas Facebook 'Places' is quite simple

'Places' has no other purposes except sharing locations

Foursquare incentivizes your visit by teasing you with badges, achievements, and points. It has an entirely separate social networking aspect that Facebook lacks.

Advice for users based on their location and preferences: Location Awareness Marketing

Mapping device option superior to 'Places'

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-no incentive to check in on Facebook since no offers can be made compared to Foursquare

Facebook Places gives no incentive to check in because whereas foursquare gives rewards, discounts etc for loyalty

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Foursquare can be tailored to a more specific group of friends, so not everyone on your Facebook knows where you are.

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They have special achievements on Foursquare

You can be the mayor of a restaurant or establishment; can't do that on Places, People enjoy the achievement or non material success that they can achieve

Business can provide incentives to use foursquare over Places through special offers via Foursquare

Foursquare's been around longer

Reward loyalty

A lot of people don't have data; Places did mobile phone checkins only for the longest time

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Four square is personally downloaded by individuals who are interest in letting only a select group of people know where they are, compared to Facebook where all their friends would have the information

I think it depends on what thing are you trying to focus, because many people may want to know more things about their friends rather than their location and with foursquare you cannot do that. I think each one has their specific market.

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People who use Foursquare are using it to update where they are, where as Facebook users aren't necessarily using Facebook to use the places feature.

People use Foursquare to update where they are; for its places function. Facebook users don't necessarily use Facebook for the places function but many different functions without care for using the places function.

There is a rewards program to using Foursquare beyond just checking in to update where you are.

You can have people on Facebook that you don't want to know where you are

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Its complicated to turn on the places function on Facebook

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Foursquare rewards frequent/returning users, but Facebook places did not.

Due to the fact that many FB users associate FB with "stalking", they may be less reluctant to share their location. Foursquare may seem more safe.

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Another perspective is that people may want to know reviews for movies or restaurants, and checking into places can provide that; as it lets people know that you have been to that place. This also puts the privacy issue into play.

Places isn't necessary because people don't find the need to share with others where they are throughout the day UNLESS there is something significant about the place they are at, whether that's a special deal or promotion.

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Place does not give people a incentive to continue using the system. Foursquare offers rewards and benefits for its users creating customer loyalty and a reason for them to return. Foursquare allows the opportunity for businesses to attract new customers and keep good relations with current customers by displaying the business promotion or discount.

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foursquare is more specific and provides an incentive for users to check in for rewards such as discounts

cater to different kinds of users

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Award system encourages people to go back

Facebook - too many friends. Creepy to tell everyone where you are. Instead, Foursquare has a more limited network. Can be for more personal purposes like tracking where you've been.

You can post tips of what you enjoyed at that establishment (ie. restaurant, which dish is good) so when other people check in, they can see that.

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Adequate Good information about Foursquare but nothing about Facebook.

meeting up with friends

incentive to use foursquare - discounts are given to location

meeting up with friends

Foursquare provides more incentive for users to check-in. (ie. discounts, badges)

Check out whats nearby

Foursquare also allows users to follow companies and receive offers tailored to their preferences.

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More people use foursquare because there is a monetary incentive for both consumers and business to use the application. For example if you frequent a certain store you can receive discounts which helps both the consumer and store and the title "Mayor" which creates and game between consumers. Foursquare is private so only the business knows that you are near and dont need to tell everybody on your Facebook account. Places' main function is letting your friends know where you are and what you are doing.

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