COMM391 Section 201 Intro
by Kafui Monu
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COMM391 Section 201 Intro
Assuming four-square's main utility function is to
check in to places and access special
discounts without providing personal information,
it is more popular because it's more private.
In contrast, Facebook's check in app is for more social
Facebook and Foursquare cater to different
Facebook focuses on connecting with others
Foursquare is more about getting exclusive
offers and telling people where you are
Foursquare did well but Places check-in is not as popular, why?
Checking in on Facebook's purpose is to update
your social network on your activities
Places wasn't as detailed as foursquare in
terms of showing users more deals and
opportunities for saving money.
Foursquare also gave the option of
rewarding it's users for frequent visits to a
certain places, encouraging users to
continue visiting the place. Foursquare is
specifically catered for checking into
places while Facebook is more used a
social media tool, not too much viewing
where people have checked in.
Centralized site for knowing about
Foursquare can provide a 'closer' circle of friends
that you want to share your information with,
where as facebook, ALL your friends will receive
Foursquare incentivizes your check in with
points, mayorships etc. Check in does
not. Foursquare allows you to compete
agaisnt friends to rank up the most
number of points, Facebook does not.
Facebook only has a check-in for its own
sake, its not a fun game!
Facebook, Possibly a more convenient place to put your
location down, as it is connected to a social
media site that many people already use
Four Square, Has a specialized purpose, more efficient as a
result. Facebook has an overload of information,
so people filter out the things they find less
important, such as places, Four Square has a reward system of
discounts/deals based on the # of check-ins
whereas Places only serves a social function.
Foursquare was first to the market segment
Foursquare has more details and options for
users, whereas Facebook 'Places' is quite
'Places' has no other purposes except sharing
Foursquare incentivizes your visit by teasing
you with badges, achievements, and points. It
has an entirely separate social networking
aspect that Facebook lacks.
Advice for users based on their location and
preferences: Location Awareness Marketing
Mapping device option superior to 'Places'
-no incentive to check in on Facebook since no offers can be made compared to Foursquare
Facebook Places gives no incentive to check
in because whereas foursquare gives rewards,
discounts etc for loyalty
Foursquare can be tailored to a more specific
group of friends, so not everyone on your
Facebook knows where you are.
They have special achievements on Foursquare
You can be the mayor of a restaurant or
establishment; can't do that on Places, People enjoy the achievement or non material
success that they can achieve
Business can provide incentives to use
foursquare over Places through special offers via
Foursquare's been around longer
A lot of people don't have data; Places did
mobile phone checkins only for the longest
Four square is personally downloaded by
individuals who are interest in letting only a
select group of people know where they are,
compared to Facebook where all their friends
would have the information
I think it depends on what thing are you trying to
focus, because many people may want to know
more things about their friends rather than their
location and with foursquare you cannot do that. I
think each one has their specific market.
People who use Foursquare are using it to update where they are, where as Facebook users aren't necessarily using Facebook to use the places feature.
People use Foursquare to update where they
are; for its places function. Facebook users don't
necessarily use Facebook for the places
function but many different functions without care
for using the places function.
There is a rewards program to using Foursquare
beyond just checking in to update where you
You can have people on Facebook that you
don't want to know where you are
Its complicated to turn on the places function on
Foursquare rewards frequent/returning users,
but Facebook places did not.
Due to the fact that many FB users associate
FB with "stalking", they may be less reluctant
to share their location. Foursquare may seem
Another perspective is that people may want to
know reviews for movies or restaurants, and
checking into places can provide that; as it lets
people know that you have been to that place.
This also puts the privacy issue into play.
Places isn't necessary because people don't
find the need to share with others where they
are throughout the day UNLESS there is
something significant about the place they are
at, whether that's a special deal or promotion.
Place does not give people a incentive to
continue using the system. Foursquare offers
rewards and benefits for its users creating
customer loyalty and a reason for them to
return. Foursquare allows the opportunity
for businesses to attract new customers and
keep good relations with current customers
by displaying the business promotion or
foursquare is more specific and provides an
incentive for users to check in for rewards such
cater to different kinds of users
Award system encourages people to go back
Facebook - too many friends. Creepy to tell
everyone where you are. Instead, Foursquare has
a more limited network. Can be for more personal
purposes like tracking where you've been.
You can post tips of what you enjoyed at that
establishment (ie. restaurant, which dish is good)
so when other people check in, they can see
Good information about Foursquare but nothing about Facebook.
meeting up with friends
incentive to use foursquare - discounts are given to location
meeting up with friends
Foursquare provides more incentive for users to
check-in. (ie. discounts, badges)
Check out whats nearby
Foursquare also allows users to follow
companies and receive offers tailored to
More people use foursquare because there is a
monetary incentive for both consumers and
business to use the application. For example
if you frequent a certain store you can receive
discounts which helps both the consumer and
store and the title "Mayor" which creates and
game between consumers. Foursquare is
private so only the business knows that you
are near and dont need to tell everybody on
your Facebook account. Places' main function
is letting your friends know where you are and
what you are doing.