COMM Section 202 Intro

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COMM Section 202 Intro by Mind Map: COMM Section 202 Intro

1. There is a technological/database advantage. Foursquare can log real-time statistics of the most recent consumers, their gender, frequency of their visits, and tips they may have left.

1.1. All the extra features that Foursquare has such as Radar and Badges provide an incentive for users to use it's application rather than simply stating where they are on Facebook

2. Foursquare can be used to meet NEW people you may not have met before (Facebook is more about people you have already met)

3. Foursquare did well but Places check-in is not as popular, why?

4. Group 211

4.1. Foursquare gives out achievements/trophies

4.1.1. Foursquare gives out coupons to customers Foursquare keeps track of the foods/coupons you used/like

4.1.2. More of a game to users (used less as a social media tool)

4.2. Facebook is used mainly on computers, it's not used as widely on Mobile.

4.2.1. Foursquare is very specialized. New node New node

4.2.2. When facebook opens up it's focused on other people and how they are doing. However on Foursquare it just tells you to Check-In and focus on where you are.

4.3. Facebook has more contacts, giving out more information about where you are to more people (family/acquantinances) you might not want to tell where you are.

4.4. Foursquare is specialized to a very target audience / Facebook is more general

5. Group 212

5.1. Privacy issues

5.1.1. Facebook is a larger built-in network where users may not want to disclose their location to all their contacts

5.1.2. Foursquare is more private, allowing only those who are your friends and who you allow to view your location

5.2. Foursquare offers a more complete experience and offers incentives for both users and businesses to share their location

5.2.1. Users can compete with each other, earn badges, collect points, receive discounts and specials, etc.

5.2.2. Businesses and professionals can also use Foursquare to promote their company, offer discounts, etc.

5.3. Facebook is a social networking site whose primary purpose is not necessarily for 'location', and users do not feel the same incentive to 'check-in' to places

5.4. Check-ins via foursquare are like tweets, they do not spam newsfeeds as places do on facebook

5.5. Convenience

5.5.1. Facebook places is not easily accessible by mobile- it can be cumbersome and divert users from checking in

5.5.2. Foursquare is easy and fast to use on mobile and can be checked on facebook and Twitter.

5.6. Foursquare targets consumers more effectively (Foursquare knows what places its users visit most often and offers coupons that are tailored to the users)

6. Group 213

6.1. Foursquare created a friendly competition amongst those who frequent locations. The ranking system acts as incentive for consumers to continue using the system to progress through the stages.

6.1.1. Facebook Places, however, did not have any rewards attached to their application, as it is simply a tool to inform others where you are at a current time. Facebook is an outlet that provides several different forms of entertainment therefore there may be a niche market within facebook that is attracted to updating others on their current location, however foursquare is made up entirely of those interested in this and therefore does not have to compete with other companies/ applications fighting for the same territory. Facebook should encourage companies to use the Places app as an outlet for discounts and last minute deals (similar to groupon) for their comsumers who "check in". This will also give the company data on their current consumer base.

6.2. Foursquare is considering creating pages for their members as well as for the companies, similar to that of Facebook.

6.2.1. This prove to be an incredible source of information for the companies that are currently on Foursquare as they can customize their offers specifically to those who frequent their restaurant.

7. Group 214

7.1. Friends are on Facebook, easier to tell them where you are on a larger scale (countries)

7.1.1. Foresquare is for a more specific purpose, locations only

7.2. On Facebook people share what they are excited about such as traveling or taking a trip to Disney, not so much a trip to the grocery store

8. Group 215

8.1. Foursquare offers more incentive, whereas Places doesn't

8.1.1. Foursquare is more competitive; location is the whole point of the site, whereas places doesn't play into Facebook's overall image Foursquare links to Facebook; it has a more defined image

9. Group 216

9.1. Foursquare provides more capabilities than Facebook Places

9.1.1. Facebook Places was not very developed

9.1.2. Foursquare provides coupons and rewards; Facebook Places is outdated

9.1.3. Foursquare posts on Twitter and Facebook; Facebook Places only posts updates on Facebook

10. Group 217

10.1. Foursquare was easier to use as locations close the user would populate automatically.

10.2. Facebook places was not as effective as Foursquare as there was no incentive to use the tool outside of social purposes.

10.3. Foursquare users were actually interested in the locations of their contacts, but on facebook, places was not the primary tool of the site.

11. Group 218

12. Group 219

12.1. Foursquare provides incentives for signing in (discounts, deals, etc.) and gives you recommendations for new places to check out whereas Facebook is simply a place where people tell others of their location.

12.2. Facebook is known for social networking as opposed to a personal check-in site.

12.3. Foursquare had the advantage of being first developed and it seemed like Facebook was riding on this idea.

13. Group 220

13.1. Privacy issues

13.1.1. Checking in features will allow people or companies to track you. Inevitably, on default the features will post your location without you even knowing on photos, posts.

14. New node

15. Foursquare offers customers incentives which attracts them to use their service, while that on the other hand Facebook does not which might explain why it was unsuccessful.

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18. New node

18.1. New node

19. Group 201

19.1. Foursquare is a social networking site that was specifically designed with the objective to allow people to check in. The whole point of it is for networks of people to know where their friends are and if anyone is at the same place that they are. Thus, the user base of Foursquare signed up for the check in service which means they are interested in it in the first place. They think it is a great idea and use it to their own benefit.

19.1.1. Another reason Facebook users use palces less than Foursquare users may be because of privacy concerns. Facebook users tend to have a higher quantity of personal information associated with their accounts and therefore may not want all their friends knowing where they are.

19.2. The Facebook places application is an additional service that Facebook provides for its users. It was not a service that Facebook originally had and Facebook's users did not sign up to use places. Though many Facebook users do find places useful the majority of them are not as interested in it because they use Facebook for different activities.

20. Group 202

20.1. FourSquare (FS) has the advantage of primacy over Facebook (FB) as the original "location-aware" social media

20.1.1. Consumer perception of FB as imitator

20.1.2. Questional corporate ethics: FB is clearly using a patent that was originated by another company --- add to negative public perception

20.2. FS creates a competitive incentive (badges, "mayors") - go more places to unlock more rewards

20.2.1. Entire niche is checking in to place where as FB is known for its other features (status', picture sharing etc.)

20.2.2. Specialized deals and rewards retain users

20.3. FB lacked competitive advantage

20.3.1. Could be a security reason, people may not be interested in advertising their whereabouts Users can be tagged by "friends" with the Places feature without their knowledge: additional privacy concerns

20.3.2. Functionality was subpar -check-ins with smartphones was sometimes faulty Limited usage - available only on mobile devices

20.3.3. Adoption rate varies with factors like age, nationality Different places received the technology at different times Individual who are early adopters of new social media may already be captured by FS

20.3.4. Not well integrated with Facebook's main interface

21. Group 203

21.1. Foursquare offers incentives such as discounts, badges (compete with friends)

21.1.1. Facebook is more for interacting with friends, a lot of people - might not be comfortable with exposing location Facebook is better for sharing the event - creating the event, inviting people, posting pictures, people don't want to integrate other things with it. Foursquare is used to learn about new restaurants

21.2. You can choose if you want to check into something or not

22. Group 204

22.1. Four Square existed earlier and was later on imitated by Facebook

22.1.1. There are goals that one can reach in Four Square making it more personal and easier to get customer loyalty

22.2. Four Square is a specialized app specifically for checking in, whereas Facebook was created to become a social networking site and has many more of its own apps within the website; therefore, making Places a app amongst many.

22.3. Places is in conjunction with things such as photo uploads or status updates; therefore, not giving it precedent in comparison to Four Square

23. Group 207

23.1. Foursquare is limited to descriptive user actions but are attached to the exact businesses.

23.1.1. Are directly attached to the locations, gives easy access to coupons and deals whereas Places is dependent on the user

24. Group 206

25. Group 205

25.1. Four Square specializes in checking in and letting people know where you are.

25.1.1. They have badges and levels you can attain to entice consumers to continue to use the program. Four Square gives out incentives and coupons to users.

25.2. Facebook tries to do everything, whereas Four Square finds the niche for the check in

25.2.1. If you're on Facebook, it is not a requirement to check-in. You can do it through Facebook.

25.3. You won't be bombarding your friends with notifications (if using FourSquare)

25.4. Four Square is not only used for checking in, people can write reviews (tips) on the places.

25.5. Four Square has advertisements from the

26. Group 208

26.1. Foursquare sometimes have special offers for people who check in. Ex: if you check into American Eagle you can get 10% off your purchase.

26.2. Users receive "badges" when they meet a certain requirement associated with a check in. There is no incentives for Facebook check ins.

26.3. Foursquare is a specialized website for people to check in. There is less privacy associated with Facbeook Places since it shares with all of your friends where you are.

26.4. New node

27. Group 209

27.1. Four Square is more of a game (points, levels, etc), whereas Places is just straightforward updates.

27.1.1. Four Square more entertaining and interactive. New node

27.1.2. Facebook is for communicating with friends. Do they really want to know that you're at the coffee shop for the 10th time this month?

28. Group 210

28.1. Facebook tried to create a similar platform as FourSquare but was not able to incorporate the features as well.

28.2. FourSquare looks more user friendly and it has a more appealing layout.

28.3. According to GPS location, FourSquare has advertisements of stores nearby, which is a feature that Facebook does not have.

28.4. FourSquare was founded in 2007 and launched in 2009 so they have had more time to improve their system, and therefore, establish their program.

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