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COMM Section 202 Intro by Mind Map: COMM Section 202 Intro
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COMM Section 202 Intro

There is a technological/database advantage. Foursquare can log real-time statistics of the most recent consumers, their gender, frequency of their visits, and tips they may have left.

All the extra features that Foursquare has such as Radar and Badges provide an incentive for users to use it's application rather than simply stating where they are on Facebook

Foursquare can be used to meet NEW people you may not have met before (Facebook is more about people you have already met)

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Foursquare offers more incentive, whereas Places doesn't

Foursquare did well but Places check-in is not as popular, why?

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Four Square specializes in checking in and letting people know where you are.

Facebook tries to do everything, whereas Four Square finds the niche for the check in

You won't be bombarding your friends with notifications (if using FourSquare)

Four Square is not only used for checking in, people can write reviews (tips) on the places.

Four Square has advertisements from the

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Foursquare is limited to descriptive user actions but are attached to the exact businesses.

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Foursquare provides more capabilities than Facebook Places

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Foursquare was easier to use as locations close the user would populate automatically.

Facebook places was not as effective as Foursquare as there was no incentive to use the tool outside of social purposes.

Foursquare users were actually interested in the locations of their contacts, but on facebook, places was not the primary tool of the site.

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Foursquare provides incentives for signing in (discounts, deals, etc.) and gives you recommendations for new places to check out whereas Facebook is simply a place where people tell others of their location.

Facebook is known for social networking as opposed to a personal check-in site.

Foursquare had the advantage of being first developed and it seemed like Facebook was riding on this idea.

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Privacy issues

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Foursquare is a social networking site that was specifically designed with the objective to allow people to check in. The whole point of it is for networks of people to know where their friends are and if anyone is at the same place that they are. Thus, the user base of Foursquare signed up for the check in service which means they are interested in it in the first place. They think it is a great idea and use it to their own benefit.

The Facebook places application is an additional service that Facebook provides for its users. It was not a service that Facebook originally had and Facebook's users did not sign up to use places. Though many Facebook users do find places useful the majority of them are not as interested in it because they use Facebook for different activities.

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Friends are on Facebook, easier to tell them where you are on a larger scale (countries)

On Facebook people share what they are excited about such as traveling or taking a trip to Disney, not so much a trip to the grocery store

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Foursquare created a friendly competition amongst those who frequent locations. The ranking system acts as incentive for consumers to continue using the system to progress through the stages.

Foursquare is considering creating pages for their members as well as for the companies, similar to that of Facebook.

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Privacy issues

Foursquare offers a more complete experience and offers incentives for both users and businesses to share their location

Facebook is a social networking site whose primary purpose is not necessarily for 'location', and users do not feel the same incentive to 'check-in' to places

Check-ins via foursquare are like tweets, they do not spam newsfeeds as places do on facebook


Foursquare targets consumers more effectively (Foursquare knows what places its users visit most often and offers coupons that are tailored to the users)

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Foursquare gives out achievements/trophies

Facebook is used mainly on computers, it's not used as widely on Mobile.

Facebook has more contacts, giving out more information about where you are to more people (family/acquantinances) you might not want to tell where you are.

Foursquare is specialized to a very target audience / Facebook is more general

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Foursquare sometimes have special offers for people who check in. Ex: if you check into American Eagle you can get 10% off your purchase.

Users receive "badges" when they meet a certain requirement associated with a check in. There is no incentives for Facebook check ins.

Foursquare is a specialized website for people to check in. There is less privacy associated with Facbeook Places since it shares with all of your friends where you are.

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Four Square is more of a game (points, levels, etc), whereas Places is just straightforward updates.

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Facebook tried to create a similar platform as FourSquare but was not able to incorporate the features as well.

FourSquare looks more user friendly and it has a more appealing layout.

According to GPS location, FourSquare has advertisements of stores nearby, which is a feature that Facebook does not have.

FourSquare was founded in 2007 and launched in 2009 so they have had more time to improve their system, and therefore, establish their program.

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Four Square existed earlier and was later on imitated by Facebook

Four Square is a specialized app specifically for checking in, whereas Facebook was created to become a social networking site and has many more of its own apps within the website; therefore, making Places a app amongst many.

Places is in conjunction with things such as photo uploads or status updates; therefore, not giving it precedent in comparison to Four Square

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Foursquare offers incentives such as discounts, badges (compete with friends)

You can choose if you want to check into something or not

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FourSquare (FS) has the advantage of primacy over Facebook (FB) as the original "location-aware" social media

FS creates a competitive incentive (badges, "mayors") - go more places to unlock more rewards

FB lacked competitive advantage

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Foursquare offers customers incentives which attracts them to use their service, while that on the other hand Facebook does not which might explain why it was unsuccessful.

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