Your Brand

This mind map contains a topic wheel for the 3 phases of marketing and advertising possible on Facebook. Want more info? Visit socialmediatrafficschool.com.

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Your Brand by Sally Hendrick

1. WHY - Personal

1.1. Childhood memories

1.2. Gratitude

1.3. First or favorite job

1.4. Inspirations/heroes

1.5. Favorite quotes/authors

1.6. Great vacations

1.7. Music you like

2. WHAT - Sales page

2.1. Overcome objections/FAQ's

2.2. Testimonials

2.3. Details of your offer

2.4. Tour of your online offer, products, or physical store

3. HOW - Internally

3.1. Problem solve

3.2. Blog

3.3. Offer lead magnets/webinars/challenges

3.4. Host a podcast

3.5. On demand video trainings

4. WHY - Brand

4.1. Case studies

4.2. Life lessons

4.3. Business inspirations

4.4. Host an interest based podcast

5. HOW - Externally

5.1. Speak on stage

5.2. Get interviewed on podcasts

5.3. Guest blog

5.4. Networking

5.5. Get power partners

6. WHAT - Bigger Exposure

6.1. Sell on stage

6.2. Successful client interview

6.3. Overcome objections/FAQ's

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