Social Media

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Social Media by Mind Map: Social Media

1. Introduction

2. Instructional Analysis

2.1. Identify the Goal

2.2. Set Goals

2.3. Refine Goals

2.4. Tests

3. Contextual Analysis

3.1. Orienting

3.2. Instructional

3.3. Transfer

4. Learner Analysis

4.1. Learner Traits

4.1.1. Gender; Age; Ethnicity

4.2. Target Audience

4.2.1. Working Professionals: Marketing

4.2.2. Marketing Undergrad Students

4.3. Demographics

4.3.1. Learning Styles

5. Instructional Design Team

5.1. SME's

5.1.1. Faculty

5.1.2. Industry Stakeholder

5.2. Instructional Designers

5.3. University IT Professionals

5.4. Student Reps

6. Team Members

6.1. Brent Lee

6.2. Shawn Read

6.3. Susan Stein

7. Instructional Context

7.1. Web-based Learning

8. Learning Theory

8.1. Behavioural Theory

8.2. Cognitive Theory

8.3. Constructivism Theory

9. Instructional Design Category

9.1. System Oriented Taxonomy

10. Instructional Design Model

10.1. The Diamond Model

10.1.1. Phase 1

10.1.1.1. Project Generation

10.1.1.2. Basic Planning

10.1.1.3. Specific Factors

10.1.2. Phase 2

10.1.2.1. Objectives

10.1.2.2. Instructional Formats

10.1.2.3. Evaluation

10.1.2.4. Field Testing

10.1.2.5. Coordinate and Implement

10.1.2.6. Evaluation and Revise

11. Evaluations

11.1. Formative

11.2. Summative

11.3. Confirmative

12. Conclusions

13. Appendix

13.1. Append A: Unit and Topic Structure

13.1.1. Modules

13.1.1.1. 1: Intro to Social Media

13.1.1.2. 2: Mobile Technology

13.1.1.3. 3: Strategy and Policy Development

13.1.1.4. 4: Social Media in the Workplace

13.1.1.4.1. Pre-Assessment

13.1.1.4.2. Social Collaboration

13.1.1.4.3. Blogging

13.1.1.4.4. Social Multi-media

13.1.1.4.5. Discussion: future of Social Media

13.1.1.4.6. Post Assessment

13.1.1.4.7. Final Project

13.2. Append B: Course Objectives

13.2.1. Overall Course Objectives

13.3. Append C: Sequencing

13.3.1. Social Connection Systems

13.3.2. Social Network Accounts

13.3.3. Social Gaming Platforms

13.3.4. Professional vs Personal Social Networks

13.3.5. Recommendations for Video

13.3.6. Cultural Context - Appropriate Platforms

13.3.7. Demonstrate Strong Oral and Written Analysis

13.4. Append D: Sample Unit Slides

13.5. Append E: Pre and Post-Tests

13.6. Append F: Learning Analysis

13.7. Append G: Subjective Topics

13.8. Append H: Model Flow Chart

13.9. Append I: IDM Taxonomy

13.10. Append J: Team 7

14. References