Print Marketing

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Print Marketing by Mind Map: Print Marketing

1. Value of Print

1.1. Higher response rate

1.1.1. Direct Mail

1.2. Number one platform

1.2.1. Stand out from competitors

1.3. Read at convenience

1.4. Convey messages to audience

1.4.1. Twice the impact of TV

1.4.2. Four times the impact of web

1.5. Cross Media advertising

1.5.1. promote online media

1.5.1.1. URL through print

1.5.1.1.1. Link to company/person's site

1.5.1.2. Expand information on site

1.5.1.3. Increase web traffic by ~40%

1.5.2. Exposed to print first

1.5.3. Reinforce brand message

1.5.3.1. Increase ad effectiveness

1.5.3.2. Unified and consistent

2. ROI (Return on Investment)

2.1. Higher payoff than digital

2.2. Longer shelf life

2.2.1. Keep in homes

2.2.2. Seen by more people

2.2.3. Live in public spaces

2.2.4. Re-read

2.2.5. Share with others

2.3. Seen repeatedly

2.3.1. Message sticks

2.4. Tangible

2.4.1. Advertising sales

2.4.2. Print subscriptions

3. Generations of Use

3.1. Equal readers

3.1.1. 8.9-9.2 magazines/month

3.1.2. Gen Zers for ~1 hr/week

3.2. Benefits of unplugging

3.3. Target the younger generations

3.4. Easier to read over digital

3.4.1. 92% of 18-23 year olds

4. Appeals to Senses

4.1. Visual Learners

4.1.1. 65% of people

4.1.2. Appeal to majority of population

4.1.3. Process 60,000 times faster

4.2. Tangible

4.2.1. Tactile contact

4.2.2. Stronger emotional response

4.2.3. Feel paper

4.2.3.1. Texture

4.2.3.2. Density

4.2.3.3. Composition

4.2.3.4. Grip

4.3. Remember ads better

4.3.1. Conscious mind

4.3.2. Subconscious mind

4.4. Higher cognitive response

4.4.1. Viewers have to turn pages

4.4.2. increase ad recognition

4.4.3. Seen in one glance

5. Trustworthy

5.1. News

5.1.1. News magazines most trusted

5.1.1.1. 8,000 consumers believe

5.1.2. National newspapers over websites

5.1.3. Real estate listings in newspapers

5.2. Ads

5.2.1. 82% customer trust

5.2.2. 34% more than search engine