Chapter #2 Company Mission

1. Mission Statement Components

1.1. Customer Market

1.2. Product Service

1.3. Geographic Domain

1.4. Technology

1.5. Survival

1.6. Philosophy

1.7. Self-Concept

1.8. Public Image

2. Newest Trends in Mission Components

2.1. Sensitive to Customers needs

2.2. The customer is Top Priority

2.3. Importance of Customer Service

2.4. Guaranteed quality

3. A broadly framed but enduring statement o a firm's intent

4. It is the unique purpose that sets a company apart from others of its type

5. Formulating a Mission Begins with the

5.1. Beliefs

5.2. Desires

5.3. Aspirations

6. These beliefs are usually the basis for the company mission

7. Boards Of Directors

7.1. Are a group of Stockholders representatives and strategic managers

7.2. Responsible for overseeing the creation and accomplishment of the company mission