1. SENSE OF BELONGING (Creating a CULTure)
1.1. Name of Tribe = ________
1.1.1. Swag / Theme
1.2. Enemy = __________
1.2.1. Us vs. Them
1.2.2. Place to belong
1.3. RITUALS TO FOLLOW
1.3.1. Exchange of Energy (WOD)
1.3.2. Milestones
1.3.3. KPIS Success Metrics
1.3.4. Spotlighting
1.3.5. Hand Signals
1.3.6. Hazing Welcome
1.3.7. Novelty: New Challenges Each Month
1.3.8. Touchpoints: Live Calls
1.3.9. VIP club members
2. WHO - TRIBE VIBE OVERLAP Me + Them = Us
2.1. HERO JOURNEY WRITTEN
2.1.1. Creating Your Method/System
2.1.1.1. How they resonate with YOU as the leader
2.2. Self Identifier= _________ (current identity)
2.2.1. The Tribe Vibe
2.3. The Big Pain = __________ (pay to solve)
2.3.1. The Client Diary - all the feels
2.3.1.1. The Core Of the Marketing Message
2.4. External Result $ = _______ (what they set out to achieve)
2.4.1. The 4 Minute Mile (best case example)
2.5. New Identity = _________ (who they become)
2.5.1. (something badass + desirable)
2.5.1.1. This allows you to start writing the Manifesto
3. HOW We Defeat This Dragon Together - Give Hope
3.1. The Method Name = _________
3.1.1. Selling the PROCESS
3.2. The Secret Sauce = ________
3.2.1. The HEART of the program: sense of purpose, worth, belonging or competence
3.3. The New Opportunity = ___________
3.3.1. Must be a completely NEW way of achieving the 4 minute mile
3.4. Instil Belief Story 1 = ______________________ Story 2 = ______________________ Story 3 = ______________________ Validate With Case Studies / Testimonials
3.4.1. So they BELIEVE they can achieve the 4 minute mile and will BUY$
4. TRANSFORMATION JOURNEY = Setting up your content for your site.
4.1. Linear Coaching Model - the Funkster
4.1.1. Phase 1 = {Focus / Name} + {Symptom / Outcome}
4.1.1.1. Homepage
4.1.1.1.1. Overview Video
4.1.1.1.2. Calendar / Outline
4.1.1.1.3. Get Started Guides
4.1.1.2. Step One - Outcome
4.1.1.2.1. Overview Video
4.1.1.2.2. Coaching
4.1.1.2.3. Download / Exercise
4.1.1.2.4. Resources
4.1.1.3. Step Two - Outcome
4.1.1.3.1. Overview Video
4.1.1.3.2. Coaching
4.1.1.3.3. Download / Exercise
4.1.1.3.4. Resources
4.1.1.4. Step Three - Outcome
4.1.1.4.1. Overview Video
4.1.1.4.2. Coaching
4.1.1.4.3. Download / Exercise
4.1.1.4.4. Resources
4.1.1.5. Step Four - Daily Exchange of Energy
4.1.1.5.1. Overview
4.1.1.5.2. Week 1
4.1.1.5.3. Week 2
4.1.1.5.4. Week 3
4.1.1.5.5. Week 4
4.1.2. Phase 2 = {Focus / Name} + {Symptom / Outcome}
4.1.2.1. Homepage
4.1.2.1.1. Overview Video
4.1.2.1.2. Calendar / Outline
4.1.2.2. Step One - Outcome
4.1.2.2.1. Overview Video
4.1.2.2.2. Coaching
4.1.2.2.3. Download / Exercise
4.1.2.2.4. Resources
4.1.2.3. Step Two - Outcome
4.1.2.3.1. Overview Video
4.1.2.3.2. Coaching
4.1.2.3.3. Download / Exercise
4.1.2.3.4. Resources
4.1.2.4. Step Three - Outcome
4.1.2.4.1. Overview Video
4.1.2.4.2. Coaching
4.1.2.4.3. Download / Exercise
4.1.2.4.4. Resources
4.1.2.5. Step Four - Daily Exchange of Energy
4.1.2.5.1. Overview
4.1.2.5.2. Week 1
4.1.2.5.3. Week 2
4.1.2.5.4. Week 3
4.1.2.5.5. Week 4
4.1.3. Phase 3 = {Focus / Name} + {Symptom / Outcome}
4.1.3.1. Homepage
4.1.3.1.1. Overview Video
4.1.3.1.2. Calendar / Outline
4.1.3.2. Step One - Outcome
4.1.3.2.1. Overview Video
4.1.3.2.2. Coaching
4.1.3.2.3. Download / Exercise
4.1.3.2.4. Resources
4.1.3.3. Step Two - Outcome
4.1.3.3.1. Overview Video
4.1.3.3.2. Coaching
4.1.3.3.3. Download / Exercise
4.1.3.3.4. Resources
4.1.3.4. Step Three - Outcome
4.1.3.4.1. Overview Video
4.1.3.4.2. Coaching
4.1.3.4.3. Download / Exercise
4.1.3.4.4. Resources
4.1.3.5. Step Four - Daily Exchange of Energy
4.1.3.5.1. Overview
4.1.3.5.2. Week 1
4.1.3.5.3. Week 2
4.1.3.5.4. Week 3
4.1.3.5.5. Week 4
4.2. Foundation + Daily Practice = the Sahota
4.2.1. FOUNDATIONS = {Focus / Name}
4.2.1.1. Homepage
4.2.1.1.1. Overview Video
4.2.1.1.2. Calendar/ Outline
4.2.1.2. BASICS Training 1 + worksheet
4.2.1.2.1. Overview Video
4.2.1.2.2. Coaching
4.2.1.2.3. Download / Exercise
4.2.1.2.4. Resources
4.2.1.3. BASICS Training 2 + worksheet
4.2.1.3.1. Overview Video
4.2.1.3.2. Coaching
4.2.1.3.3. Download / Exercise
4.2.1.3.4. Resources
4.2.1.4. BASICS Training 3 + worksheet
4.2.1.4.1. Overview Video
4.2.1.4.2. Coaching
4.2.1.4.3. Download / Exercise
4.2.1.4.4. Resources
4.2.1.5. BASICS Training 4 + worksheet
4.2.1.5.1. Overview
4.2.1.5.2. Week 1
4.2.1.5.3. Week 2
4.2.1.5.4. Week 3
4.2.1.5.5. Week 4
4.2.2. DAILY PRACTICE BUCKET 1= {Focus / Name}
4.2.2.1. Homepage
4.2.2.1.1. Overview Video
4.2.2.2. THEME
4.2.2.2.1. Week 1
4.2.2.2.2. Week 2
4.2.2.2.3. Week 3
4.2.2.2.4. Week 4
4.2.3. DAILY PRACTICE BUCKET 2 = {Focus / Name}
4.2.3.1. Homepage
4.2.3.1.1. Overview Video
4.2.3.2. THEME
4.2.3.2.1. Week 1
4.2.3.2.2. Week 2
4.2.3.2.3. Week 3
4.2.3.2.4. Week 4
4.2.4. DAILY PRACTICE BUCKET 3 = (Focus / Name)
4.2.4.1. Homepage
4.2.4.1.1. Overview Video
4.2.4.2. THEME
4.2.4.2.1. Week 1
4.2.4.2.2. Week 2
4.2.4.2.3. Week 3
4.2.4.2.4. Week 4