NATURAL FIT FRAME

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NATURAL FIT FRAME by Mind Map: NATURAL FIT FRAME

1. BEEING A PART OF THE SOLUTION "Feeding the growing population with sustainable food is one of the big challenges the world faces going forward, and I believe DC is part of the solution."

1.1. Educating the consumers on the topic of healthy diets

1.2. Dairy as a sustainable and healthy solution to feed the world

1.2.1. Meaningful milk > food security

1.2.1.1. "Our milk and dairy products can contribute to nutrition, health and food security for millions."

1.2.2. Dairy as a part of a sustainable diet

1.2.2.1. "Milk provides more nutrition for less emissions"

1.2.2.2. "Milk is a good choice if you want a relatively affordable food product with a low impact on climate, in relation to its high nutritional value."

1.2.2.3. "We believe that our products play a natural and important part of a sustainable diet."

1.2.3. Milk as one of nature's healthiest foods

1.2.3.1. "At DC, we also believe dairy products play an important role in a balanced diet."

1.2.3.2. "Milk is one of nature's healthiest foods. In one mouthful, in an easy and enjoyable way, you can obtain a large number of the nutritious vitamins and minerals that your body needs every day."

2. ADDING VALUE TO PEOPLE'S LIVES "We want to develop our role as a global food company that adds value to people’s lives through natural nutrition and responsible operations."

3. CSR AS A PART OF 'OUR' DNA "To us, sustainability means offering foods with the highest possible nutritional value, to as many people as possible, using as few of nature’s resources as possible."

4. GLOBAL POPULATION GROWTH

4.1. "By 2050 there will be over 9 billion people in the world, which will place significant demand on the world’s resource and challenge how food supports the health of the global population."

4.2. Global food challenges: High rates of hunger, malnutrition, and obesity

4.2.1. "A growing number of people suffer from obesity or malnutrition worldwide, while a large number of people still go hungry."

4.2.2. "Globally, we face problems with obesity, malnutrition, diabetes and other lifestyle diseases. Millions struggle with the consequences of bad diets and lack of knowledge when it comes to good health."

5. Food security and health

6. Growing dairy production and business in developing countries

7. THE RISE OF CONSCIOUS CONSUMER

7.1. "It’s become more important that food is healthy and produced responsibly. People are looking for less processed food products made from natural ingredients. That’s where Arla’s dairy products have an important part to play."

8. Win-win scenario (SUSTAINABLE GROWTH > FOOD SECURITY, GOOD FOOD HABITS + BUSINESS GROWTH)

8.1. "As a global dairy company, we supply healthy, nutritious, affordable, and sustainably produced dairy products to different markets for the benefit of people and our business."

8.2. "The health of people and the environment are prime concerns for Arla. Advancing on both of these front lines, we can secure a healty business for our farmers and the Arla Group alike."

8.3. "Maintaining health benefits while reducing emissions Milk and dairy products are a core part of dietary recommendations around the world, because they are affordable and accessible, rich in nutrients and provide high quality protein and many essential vitamins and minerals.