Registered Customers

1. No Purchase

1.1. Newsletter Subscription

1.1.1. Welcome subscription automated email

1.1.1.1. Blog relevant updates automated email

1.1.1.1.1. Convert

1.1.1.1.2. No convert

1.2. Abandoned Cart

1.2.1. Abandoned cart automated email with a link to his checkout process

1.2.1.1. Convert

1.2.1.2. No convert

1.2.1.2.1. Discount Voucher automated email

2. Purchase

2.1. Post-Purchase Follow Up & Up selling offers automated email (Automated generated based on the product category)

2.1.1. Convert

2.1.1.1. Post-Purchase Follow Up & Up selling offers automated email (Automated generated based on the product category)

2.1.1.1.1. Convert

2.1.1.1.2. No convert

2.1.2. Non convert

2.1.2.1. Blog relevant updates automated email

2.2. Re-engagement offer automated email. Rule: no purchase in past 60 days.

2.3. Product and seller stars rating automated email after customer receive the order.

2.4. Order Value

2.4.1. >$350?

2.4.1.1. Loyalty program invitation automated email.

2.4.1.1.1. Join

2.4.1.1.2. No Join

2.4.2. <350?