Analyzing the audience
by Bazirah Ghafur
1. Why must be audience-centered?
1.1. The information will be clearer, interesting and persuasive to the audience
2. Implication of egocentrism
2.1. People will hear and judge based on what they know and believe because they pay closest attention to message that affect their beliefs,values and well being
3. Egocentric
3.1. thinking only of oneself
3.2. Self-centered
