Do's and Dont's

1. Do's

1.1. Do have a website Social media isn’t enough, artists should use a website to bring all forms of media together.

1.2. Do have a great home page Immediate gratification for the visitor.

1.3. Do use professional photographs Header and large photos are the first things people see when they enter your website.

1.4. Do use a call-to-action Listen to the album Buy our merch

1.5. Do have a mailing list sign up Allows people to sign up and involved without spending money.

1.6. Do tell your story Biography allows people to understand the basics about the band.

1.7. Do have music for sale Easy marketing and advertising

1.8. Do have a mobile-friendly version Most people spend more time on their phones than they do on their desktop.

1.9. Do have an EPK, electronic press kit

1.10. Customize your template Be original and unique

2. Dont's

2.1. Don’t have a pointless intro page. Get people straight into the action where they can interact with the music and brand.

2.2. Autostart music Could be annoying

2.3. Confusing navigation People could get fed up with not being able to find it.

2.4. Use too many colours Can be distracting and put people off continuing on the website

2.5. Use wacky fonts Unless directly relating to the band wacky fonts can cause confusion more often than they look good.

2.6. Clutter the pages Space draws attention to the more relevant information

2.7. Add a hit counter Could seem tacky, plus if the website doesn’t get many visits it isn’t the best idea

2.8. Use a random donate button People feel more comfortable to buy products like music or merch rather than to give money for free

2.9. Abandon your website If the website becomes outdated nobody will be interested