Digital Activities

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Digital Activities by Mind Map: Digital Activities

1. Global Content Management

1.1. Creation

1.1.1. Digital assets creation

1.1.2. Digital assets adjustment

1.1.3. Text re-purposing

1.1.4. Website visual design

1.2. Localization

1.2.1. Digital assets localization

1.2.2. Translation coordination

1.3. Administration & maintenance

1.3.1. PIM

1.3.2. DAM

2. Websites Management

2.1. Master development

2.1.1. Wireframe design

2.1.2. AEM template development

2.1.3. HTML / CSS coding

2.2. Editing

2.2.1. Country localization

2.2.2. Content update

2.3. Administration & maintenance

2.3.1. Bug solving & troubleshooting

2.3.2. User management

3. E-commerce Management

3.1. Briefing & coordination

3.2. E-shop & EDI management

3.3. *Content creation & localization - SSC Manila

4. Social Media Management

4.1. Publishing (Sprinklr)

4.2. Administration & maintenance

4.2.1. Sprinklr module support

4.2.2. User & license management

4.2.3. Social Media policy support

4.2.4. YouTube - channels & videos

4.2.5. Influencer coordination

4.2.6. Facebook Business Manager support

4.2.7. Henkel Hive support

4.3. *Social Media listening - MR CCI team

5. Digital Customer & Consumer Service

5.1. Enquiry coordination (web & social) - cooperate with Consumer Service team

5.2. eCRM

5.3. Administration & maintenance

5.4. *Lead Management - M&S Support Administration team

6. Reporting, Analytics & Consultancy

6.1. Reporting & analysis

6.1.1. Website performance

6.1.2. Social Media performance

6.1.3. E-commerce

6.2. UX testing & SEO

6.3. Administration & maintenance

6.3.1. Tracking implementation

6.3.2. Google Tag Manager

6.3.3. Google Search Console

6.3.4. User management

7. Project Management

7.1. Campaign creation coordination

7.2. Campaign localization coordination

7.3. Campaign implementation coordination

7.4. Ad-hoc project management