Increase revenues by $100M

1. Increase Price

1.1. Increase room prices

1.2. Increase charges to premium facilities (e.g. gym)

1.3. Increase charges to services (e.g. wifi)

2. Sell more products

2.1. Create new brands

2.2. Launch marketing campaign

2.3. Enter new market

2.4. Expand to a new geographical area

3. Indirect Revenue

3.1. Increase penalty charges

3.2. Introduce stricter refund policy

3.3. Reduce promotional discuount

3.4. Introduce premium to free products