COMM391 Section 201 Phase 2

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COMM391 Section 201 Phase 2 by Mind Map: COMM391 Section 201 Phase 2

1. Group 101

1.1. VanRealty

1.1.1. MARKETING & SALES: Our value proposition as listed is: "Selling your house with the least hassles" . The first step would be finding the opportunities such as listings to be able to meet customer needs by doing research on our current market that we are either buying from or selling to. This could also be the result of an industry dragging below due to low customer activity in that the entire industry maybe hasn't found the customer's needs. The next step is sales and that would be targeting the right market by marketing ourselves to be more appealing to the buying as well as the selling market. There are a few ways to do this on the right.

1.1.1.1. MARKETING AND ADVERTISING: this would be having marketing and advertising campaigns to be able to advertise our services and sales

1.1.1.1.1. CUSTOMER SERVICE: The next was being user-friendly and providing exceptional service to both our buyers and ones we buy from to be able to capture more customers.

2. Choose the most important activity in the value chain for your business. Explain why.

3. Group 105

3.1. Good Food Canada

3.1.1. The most important activity is procurement of resources as strong supplier relationships yield strong product which ultimately leads to strong sales.

3.1.1.1. By having a strong relationship with suppliers, it enables us to provide a mutually beneficial relationship between us and our supplier. This also enables us to sell quality products at a competitive price which gives us a competitive advantage.

3.1.1.2. Reduce distribution cost

3.1.2. Procurement of resources is closely related to inbound logistics which is linked with our value proposition.

3.1.3. (Tentative )Value Proposition: Providing fresh sustainable organic foods at a competitive price.

3.1.4. Second most important activity is marketing and sales but procurement of resources will encompass this and solve this problem b/c we are focusing on the quality of our product.

4. Group 106

4.1. DataMed

4.1.1. Most important Primary Service Value Chain: Outbound Logistics

4.1.1.1. Due to nature of our business, competitive advantage depends on providing better service (finished goods) than other private clinics, and even more, public clinics

4.1.1.1.1. Common complaint about public health care is long waits and impersonal service

4.1.1.1.2. Customers would be willing to pay more for higher quality service

4.1.1.2. Procurement of resources will produce the ability to provide the extent of service expected by our customers

4.1.1.2.1. More resources (eg Medical supplies/medical staff) will allow DataMed to provide more extensive support to customers

4.1.2. Our Value proposition is to ensure patients receive necessary medical aid and support in a timely and professional fashion

5. Group 107

5.1. CityWorkforce

5.1.1. Customer Service: We believe customer service is the most important to our company. Not only does our company need to satisfy the companies we are suppling employees to but they also need to satisfy the employees themselves. Without both parties satisfied our company would start to fall apart. Customer service also helps collect feedback from businesses and employees which helps create a better company in the future and keeps customers coming back again and again.

5.1.2. Marketing And Sales: We Think marketing and sales work alongside customer service because it helps City WorkForce to acquire more and more companies who are seeking for employees, who provide the supply. WE want to make sure that we identify the company's needs and match them with the best applicants possible. Focusing on marketing allows City Workforce to create a relationship with our companies. By emphasizing this we are able to stand out amongst our competitors and thus bringing in more and more companies and keeping the companies with us.

6. Group 116 - DataMed

6.1. Outbound logistics with emphasis on technological development

6.1.1. Our company values customer services, and in order to deliver the most efficient service possible, we need to do it in a timely manner

6.1.2. tech development is crucial - we should improve our accessibility to test results, customer inquiries, information delivery

6.1.3. fast on delivery - ties into exceptional customer service, which differentiates our service from public health service. This is the key factor that allows to offer a differentiated product making our business a success - without having a unique outbound logistics strategy, we would be too similar to other private or public health care services.

6.1.4. Outbound logistics is the most important because this primary activity of delivering the best customer service is what makes us stand out

6.1.5. value proposition- quick, friendly service while educating customers on health issues

7. Group 117

7.1. City Workforce

7.1.1. Our Value Proposition: “Finding short-term employment for the masses"

7.1.2. As we are a company that provides Canadian businesses with short-term labor, Human resource management would be our most important value chain activity. We have chosen this activity for two reasons:

7.1.2.1. Note: By HRM, we don't mean the "supporting / secondary" activities as seen in the value chain diagram, but rather HRM integrated into the primary activities of the value chain business model.

7.1.3. 1. Human Capital Emphasis: As our product works predominantly with people, solid HR practices would make sure that we profile all applicants that we hire out, gauging their technical abilities, interpersonal skills etc.

7.1.4. 2. By providing companies with the most adequate people for the job, we would be able to gain customer satisfaction: a goal that is possible to be achieved with out significant help from sales and customer service.

8. Group 118

8.1. MoveIT

8.1.1. Most important activity in the value chain of MoveIT: Operations

8.1.1.1. They are not actually moving the product, but the middle man who connects customers with movers, meaning that instead of outbound logistics is not as important as operations

8.1.1.2. MoveIT must efficiently connect their customers to the appropriate moving companies, which means they need a streamlined sheduling system to move products on-time and retain satisfied customers.

8.1.1.3. If operations are efficient, MoveIT will retain long-customers, meaning that moving companies will also gain business, which will give them the incentive to stay with MoveIT

8.1.2. Value Proposition: Provides an easier and more flexible way for customers to move their goods

9. Group 119

9.1. Good Foods Canada

9.1.1. Marketing and Sales

9.1.1.1. Value Proposition: Supply customers with superb education and knowledge into healthy living

9.1.1.1.1. Get consumers to leave their current grocery store and switch to our store. We're confident that with promoting local eating and supporting local farmers will give us a community edge over competitors

9.1.1.1.2. Providing customers with options for engaging in healthy lifestyle-website with menus and diets

9.1.1.1.3. Social movement towards healthy living in last few years, helps us tap into new consumers

9.1.1.1.4. Allows us to promote our goals of using local farmers and products-support for community

10. Group 120

10.1. City Workforce

10.1.1. Value Proposition: To provide companies with quality temporary employees while sustaining the efficiency of their business.

10.1.2. Most Important Value Chain Activity: Procurement of Resources

10.1.2.1. Since the supply chain is relatively short in our industry, a focus on our resources (human capital) is most important to us. Since we can't "order" quality applicants to be in our database, we need a system of finding and attracting quality people to keep in our database. We also need to establish a good relationship with these applicants since they are 100% of our supply. Also, they (in a way) represent our company when they go to work for their temporary employer.

11. Group 115 - Vanrealty

11.1. Value proposition: "Selling your house with the LEAST HASSLE" - it's the compnay motto stated in the company discription

11.1.1. most important: Operations

11.1.1.1. because operations deals with process of selling the houses as smoothly as possible

11.1.1.2. want our operations to be streamlined, so we can be hassle free, as staten in the company's value proposition

11.1.1.3. |From the minute the cutomer (product) enters our door it is our job to ensure through optimizing our operations to make the selling process for them as easy as possible, requiring little effort and stress. This is all in an effort to deliver on our value proposition and our long term strategy of minimizing hassle.

11.1.1.4. While marketing and sales may be helpful, we re a SMALL realty office and advertising is expensive and costly, possibly out of our budget.

11.1.1.4.1. Marketing and Sales is an external solution that will not solve our internal problems. Quick turnover of properties will give our employees time to sell more properties and work on other revenue generating processes.

12. Group 114-DataMed

12.1. For our company, Data Med Clinic, the most important activity in the value chain for our business is the SUPPLY PLANNING. This is because, at our clinic, doctors are not in charge of giving out physical pills and prescriptions. In reality, the only thing that needs replenishing in our company are medical supplies such as napkins, needles, blood sample tubes, etc. Data Med would only need regular restocking maybe annually or when stock runs out.

12.2. Suppliers should be near by geographically so that inventory that is required on an emergency basis would not take a long time to be delivered.

12.3. Our value proposition is: Your health is the most valuable asset, so therefore it is important that our company is able to satisfy our customers needs as soon as possible.

13. Group 113

13.1. VanRealty

13.1.1. The most important activity in the value chain for VanRealty is marketing and sales. VanRealty is experiencing a decline/slow listings and their stated goals are "gain more clients, improve their internal processes, and allow them to offer the highest levels of customer service to their clients." It is clear that they lack IS that attract these customers, or potentially have IS that are not user friendly. Ultimately, they fail to understand their customer needs, which is a kay aspect in the value chain of marketing and sales. Another important aspect of marketing and sales in the value chain is advertising & promotional activities. Having a marketing campaign that examples different expertise they have: property law, sales, zoning, and various markets (residential, commercial, property management). Perhaps VanRealty needs to implement a more thorough marketing campaign such as this? Though VanRealty has stated they are having internal issues, and it is important to implement IS to aid realtors and managers to sort out zoning or customer service issues, it is more important for VanRealty to attract focus on marketing and sales as VanRealty is a commission and customer service industry....marketing and sales will attract customers, improve sales, and enable them to have more money to next, implement IS into the internal issues (firm infrastructure) operations part of the value chain

14. Group 112

14.1. MoveIT

14.1.1. Value Proposition: MoveIT promises its customers on-time delivery and property safety.

14.1.2. New node

14.1.3. The most important activity in the value chain for our business is operations. This is because our company focuses on delivering services. Compared to other value chain activities operations plays a huge role on how we are able to differentiate ourselves from our competitors. By focusing on on time delivery and property safety, we are able to create a long term relationship with customers and maintain good reputation.

14.1.4. In terms of supporting activities, technology development would be the most important one because our company needs to develop a job ordering information system in order to organize our tasks instead of recording it all on paper. This would make all the scheduling more efficient and would also keep us in line with our competitors.

14.1.5. We would not choose output because operations and output would be blended together in the service industry, there is no distinction between the two. Furthermore supply is also not a big factor because we only need to buy a few trucks and equipments to get our service running. Marketing and sales is also not as important because operations determines how well we provide our service, and that reflects how well our sales would be. Customer service is also not as important because there is no actual follow up or after sales that we can do in the moving industry.

15. Group 111

15.1. City Workforce

15.1.1. Their most important activity in the value chain is marketing and sales. Although we are a human resources company, our main goal is to increase our profits. In order to do so, we must have a strong understanding of the market so we can continue to provide the right kind of employees to our customers. By doing so, we can ensure that customers will continue to use our services in the future.

16. Group 108

16.1. Good Foods Canada

16.1.1. Our value proposition is to provide an excellent eating experience and to educate the consumer about healthy eating

16.1.1.1. To accommodate this value proposition, we need to focus on differentiating our products and increasing the appeal to consumers.

16.1.1.1.1. Marketing and Sales is the most important step in the Value Chain Model because, although we stock perishable goods, organic foods have less demand than regular perishable products. Although Inbound/Outbound logistics is of great importance to perishable goods, the point is moot if we are unable to generate the demand to meet our sales quota.

17. Group 109

17.1. MoveIT

17.1.1. The most important activity in the value chain for MoveIT is operations.

17.1.1.1. Being that MoveIT is a moving firm, it is focused around delivering their services to the customer on time. Therefore operations is vital to the company's success in terms of forecasting customers' needs and gaging demand. Operations also encompasses the scheduling of the distribution of the service, and this means making sure the company has the capacity to meet the current demand in terms of number of trucks, drivers, and movers. As well, the company needs to determine scheduling and which periods in the year have higher/lower demand, which also falls under operations.

17.1.1.1.1. We also believe that customer service and operations go hand in hand for MoveIT. Because MoveIT provides a service, it relies heavily on building customer relationships and providing value and a good experience and personalized service to the customers, whether this means delivering the service on time or ensuring property safety.

18. Group 110

18.1. MoveIT

18.1.1. The most important activity in the value chain for MoveIt is operations. Although MoveIt's purpose is to deliver moving services to clients, operations is essential to the success of its value chain. The moving service will not be executed efficiently if the company does not develop a systematic, detailed, scheduling of operations. MoveIT relies on operations to develop a efficient scheduling of resources and customers' moving routes. When the company's services are of high demand, operations is essential to scheduling rapid transitions between client bookings and the resources sufficient for each job. Having a proper operations strategy in place, will lead to the success of other components of the value chain such as outbound logistics and marketing and sales.

19. Group 104

19.1. Vanalysist

19.1.1. Most important: Human Resource Management and customer service. Vanalysist generate profit through commissions from investment gains. Vanalysist assist customers in making money through providing investment decisions from professional analysis of the market. Therefore, it is crucial to recruit outstanding analyst so that Vanalysist have the power to generate higher turnover for our clients. In addition, customer service is also important because we are a service based company.

19.1.1.1. Less Important: Inbound logistics, Operations and Outbound logistics. Because we are a service-based company, these elements of the value chain model do not apply directly to Vanalysist.

20. Group 103

20.1. Good Foods Canada

20.1.1. Our value proposition: provide their customers with a superb experience and an education into healthy eating. (from company description) - form basis for our analysis

20.1.2. Inbound logistics (most important): Important because - multiple suppliers, have to coordinate to meet demand timeliness because products are perishable good communication with suppliers needed to overcome supply difficulties (Ie. weather causing crop failure etc.) Maintaining strong relationships with organic suppliers is a key to preventing others from entering the organic foods business Another point to consider- Have multiple suppliers, if one supplier can't provide, then there is another to step up (competitive market - many substitutes

20.1.3. Operations: Important because - Warehousing issues since food needs to be put into cool and dry area immediately after shipping - quality control

20.1.4. Outbound logistics: Not as important because - putting products on shelves is pretty simple, easy to find labourers to do the job Important because - Need to make sure product is bought before it goes bad - we don't want more than we can sell (supply and demand)

20.1.5. Marketing and Sales: Important because - Part of value proposition to educate consumers about organic products Need to manage pricing strategy actively as products start to expire Have to demonstrate why you're charging a premium on organic products

20.1.6. Customer Service: Important because - Need to create strong customer loyalty and justify premium charged on food Smaller business susceptible to macro fluctuations, dependent on having educated customer community Always need customer feedback to determine product offerings (many different "shades" of organic, important to figure out what our customers want)

20.1.7. Summary: As a result, inbound logistics is crucial to the fundamental operations of the business - in providing quality foods at the right time when they want it, leading to a superb experience. Customer Service is equally important to determine inbound logistic (purchasing) activities.

21. Group 102

21.1. VanRealty

21.1.1. New node

21.2. Our value proposition is to provide prompt and approachable customer service. Specifically, we are focusing on outbound logistics/marketing and sales since our company is service oriented. Due to the fact that many other real estate companies are not differentiated, we want sellers to choose us because of our quality of service. For example, once sellers' contract term ends, it is crucial we have this information because if not, we risk losing potential clients to other companies. At the same time, we can actively approach sellers that have contracts with other real estate companies and still have not had their properties sold, to choose VanRealty instead.

22. New node

23. A lot of people don't know about us yet because we are a very small company, so marketing and sales in very important in order to gain customer exposure and expand

24. New node

25. New node