Dealing with Diabetes

1. Facebook-60% Budget

1.1. Awareness(10%)

1.1.1. Drive to Landing Page

1.1.2. Drive to Home Page

1.1.3. Blogs

1.2. Engagement(10%)

1.2.1. Video Likes, Comments, Shares

1.2.2. Facebook Page-Likes, Follows

1.2.3. Blogs-Likes,Comments Shares

1.3. Clicks(20%)

1.3.1. Website Landing Page Views

1.3.2. Blogs

1.4. Videos

1.5. Conversion(40%)

1.5.1. Landing Page Views

1.5.2. Video View

1.5.3. Subscribe

1.5.4. Free Download

1.5.5. More Info

1.5.6. Checkout

1.5.7. Purchase

1.6. Leads(20%)

1.6.1. Free e-Book

1.6.2. Free Lesson

1.6.3. Learn More

2. Direct Email-20% Budget

2.1. General Awareness

2.2. Promotional

2.3. Drip Email Funnel Funnel

3. Google-20% Budget

3.1. Search

3.1.1. Keywords

3.1.2. Topics/Audiences

3.2. Audience Display Network

3.2.1. Health & Wellness

3.2.2. Diabetes Blogs

3.2.3. Holistic Sites