smood.lab

1. Understand the client and website

1.1. Site view

2. Understand competitors

2.1. Competitor review

3. Understand users

3.1. User research ( surveys, focus groups, interviews, analytics )

3.2. Personas

3.3. Journeys

4. Understand requirements

4.1. Analytics analysis

4.2. Content audit

5. Understand restrictions ( system & tech )

6. Define structure

6.1. Hierarchy of requirements

7. Define scope

7.1. Initial wireframe

8. Define flows and processes

8.1. List wireframes

8.2. List functions

9. Develop structure

9.1. Wireframe details

9.2. Wireframe layout

10. Develop page layouts

10.1. Sketching

10.2. Low fidelity wireframes

11. Develop interactions

11.1. Prototyping

12. Test: navigation, user journeys, functionality, content

12.1. User testing

13. Communicate decisions

13.1. High fidelity wireframes

13.2. Specification

13.3. Wireframing principles